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Pokémon and Mario included in the most appealing IPs in the strongest European markets for Q2 2017

by rawmeatcowboy
21 August 2017
GN Version 5.0

The enduring power of Nintendo-related brands lives on. We've already talk about Nintendo brands being popular in the US, and now we have some data on Europe. According to research group Kids License Monitor, both Pokemon and Mario are included in the top brands European kids find most appealing. The study was conducted online, and included 1,200 children aged 4 to 12. Thanks to Gerjet for the heads up!

[Link]