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Europe - Dragon Ball Xenoverse 2 "Early Access DLC" must be obtained through Bandai Namco's website
Early Access DLC - Dragon Ball Xenoverse 2 Switch
Unlock all the playable characters from the start of your Dragon Ball Xenoverse 2 Switch journey!
The DLC characters are not included
This DLC is restricted to Europe & Middle East
While other regions can grab this content via the Switch eShop itself, over in Europe you have to go to Bandai Namco's website to get a code for it. Not quite sure why they've set it up like this, but I guess free is still free! Check out the page here.
[Link]