YouTube's head of gaming thinks Nintendo can do better when it comes to working with content creators

Content creators on YouTube aren't happy with how Nintendo handles monetization on videos. Turns out YouTube isn't happy either. YouTube’s head of gaming, Ryan Wyatt, said he believes Nintendo can do better.

“They’re spending a lot of time looking at how to engage their creation community and how to handle monetization. [YouTubers] are able to livestream Nintendo content and monetize through our non-ad products. That’s a better question served to them for what they want to do in the future, but I think there are ways to better improve and better optimize how they work with the creators.”

I doubt Nintendo is going to listen to anyone but themselves on the matter. I personally do not monetize my YouTube videos, but I'm hit with copyright claims almost every day. I can see why some who try to earn a living through YouTube might be having a rough time with Nintendo-related content.