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Target, Adobe Analytics name Switch one of the most sought-after items during Black Friday

by rawmeatcowboy
24 November 2017
GN Version 5.0

One of the biggest hits on Black Friday is turning out to be the Switch. It's kind of crazy, considering the system doesn't have any discounts on it! Target was quick to tout the system's sales as a success, which you can see in the blurb below.

...yesterday morning, nearly all of our Black Friday deals became available on Target.com. For added convenience, we offered more deals via Order Pickup than ever. Clearly a hit! By early evening, we'd received more than three times the Order Pickup orders than we did the entire day on Thanksgiving last year. Favorite deals included iPads and watches from Apple, gaming systems including Xbox One and Nintendo Switch, Madden NFL video games and the 34-piece food storage set from Rubbermaid for only $7.

Following up from that, Adobe Analytics also called the Switch a top console for Black Friday, alongside the Xbox One X. No specifics were given with Adobe's figures, so we don't quite know where they're pulling data from. Still, great to see the Switch mentioned in there!

[Link]