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Sony's Head of Corporate says they can't ignore the Switch and its success

by rawmeatcowboy
07 December 2017
GN Version 5.0

The following comes from a Nikkei interview with Kazuhiko Takeda, Sony's Head of Corporate Planning...

Q: So it's possible Sony could exceed its profit forecast?

A: At the moment, we can say with certainty that 630 billion yen is achievable. But even our strongest operations have issues to be tackled. Our greatest risk now is losing our intensity.

Q: What sort of issues?

A: At our gaming business, sales of the PlayStation 4 are strong heading into the holidays. But we can't ignore the Nintendo Switch, which has also captured consumers' attention. Our business model involves selling both the game console and the software for it, so we're working to get more customers paying continuously for content, for example through paid subscription services.


Well now, that's certainly an interesting response. Makes you wonder what Sony is going to cook up to combat the Switch's success. Seems like they're finally taking the Switch as serious competition.