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Nintendo looks to strengthen its mobile presence with new developers

These tidbits come from Takashi Mochizuki, tech writer for the Wall Street Journal...

- Nintendo is looking to expand tie-ups with software developers to strengthen its smartphone game lineup
- by collaborating with other software developers in addition to DeNA Co., Nintendo believes it can raise the pace of new titles
- Nintendo isn't planning to take ownership stakes in its new partners
- Nintendo has apparently talked with GungHo Online Entertainment Inc., but a GungHo spokeswoman denied these talks
- sales of Animal Crossing titles for 3DS have risen in recent weeks after the introduction Animal Crossing: Pocket Camp
- analysts believe Nintendo will team with Tencent Holdings Ltd. on mobile games in China

Categories: Mobile
Tags: mobile

Comments

vonter
Tue Dec 12 17 02:51pm
Rating: 1

Wario Ware could be an easy fit for the mobile market. Even adding the creation tool and charging maybe for tools or toys to add to that editor.

Yes but how does that promote their current dedicated systems?
Remember that's the main reason they're on mobile.
It could still happen though..

It'll promote it by expanding the Switch version with new microgames every week.

They could also promote other of their IP through microgames for the mobile version.

I'm not sure what you mean but there won't be a mobile game with a direct Switch version.. And it doesn't seem like Nintendo is giving WarioWare a big enough priority to make a game for Switch at the moment..

I don't recall WarioWare games directly referencing other Nintendo IP either..

Still, like I said, it could happen even though it doesn't really promotes their main IP.. It is a great fit after all, just like you said. (I just don't think it has much potential for dedicated system promotion..)

Yeah, why not... it's like guaranteed safe revenue. Nintendo has the potential to be a huge mobile player if they do it right.

I'm so relieved Switch is a success and Nintendo's traditional big retail game business is safe.

They will be very careful not to dilute the appeal of their dedicated systems though. So they don't have the ambition to become a huge mobile player if it takes too much focus away. The most important goal with their mobile venture is brand recognition and promoting their dedicated systems and the software on there.

So the motive to strengthen their mobile presence is more for promotion than for revenue (even though the latter is of course also part of the motivation).

hinph
Thu Dec 14 17 04:13pm
Rating: 1

Agreed. One of my biggest fears was that they would be too successful with mobile titles and their shareholders would start to get some ideas. Couple that with possibly weak Switch performance and losing Iwata as CEO and President, and I was truly worried about what might happen to Nintendo at this time last year if all these things played out the wrong way. We've seen how fast a company can fall from grace in this industry many times already.

Thankfully, things are looking very good for now. The Switch is flying off shelves, Kimishima is looking to be a very competent leader, their mainline games are selling wonderfully to critical acclaim, and their mobile games are providing mini-experiences that are profitable but not distracting from their main business. I'm confident we don't have to worry for the rest of this generation at least.

This is just them saying that if console isn't doing much anymore, they will start going mobile.....the horror.

ovivoul
Thu Dec 14 17 04:05pm
(Updated 2 times)

No it isn't. Mobile is the universal access point where many young people will come into contact with their IP if they aren't familiar with their dedicated systems. A greater mobile presence means a larger front to promote their dedicated systems.

They are aiming to pull users from mobile onto their dedicated systems.
(All the while making additional revenue from it.)

socar
Thu Dec 14 17 10:20pm
(Updated 1 time)

And that is what I don't get at all. There are several countries where retailers don't provide Nintendo products most notably India officially. How can mobile push them to get their products in the first place?

I just don't think it is working in that favour. If it did work, then echoes would have sold well because of Heroes existence but that didn't work out as it should have as it didn't even sell better than Awakening and fates.

To me I see it as the worst case scenario for them if at all we come to the age where nobody wants to play games on consoles any more and then just bench consoles and go over mobile.

ovivoul
Fri Dec 15 17 04:20am
Rating: 1 (Updated 1 time)

That doesn't matter for the countries were Nintendo products _are_ available. Also, the ease of rolling out those mobile games to those markets and build up brand recognition in those markets makes it easier to eventually do start selling their products in those countries. So it still contributes to their brand recognition in those countries.

And still, it's more directly aimed at their primary markets where Nintendo does officially sell their products.

You can't draw that conclusion from one game from one franchise. Echoes is a remake as well. And it's on an older system (3DS). Also, the sales numbers on their own really don't tell you how much of an impact Heroes might have had. But mainly the point is to increase recognition of their IP as a whole, not to boost the short time sales of one of their games.

You might see it that way, but that goes against everything Nintendo has said and done when it comes to mobile. They are very much intent on keeping the dedicated game system environment alive. And with their innovative controller systems, affordable price, and high quality combination of hardware and software they can certainly differentiate themselves from mobile.

The future isn't centred around mobile smartphones. That's a development process that is saturating very quickly. The next step is integration between many devices that form your personal network of devices. It's a big part of the internet of things and the internet of everything. That is where technology is headed now, and there is plenty of room for dedicated devices in that space. The concept of the Switch with it's flexibility in particular is well fitted for that world.

So, don't worry about worst case scenarios that are unlikely to happen. You might as well say the worst case scenario is that Nintendo is doomed to go under. It's pointless really. Possibly a remnant of last gens mindset.

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