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Nintendo sees Nintendo Labo as a way to "broaden the audience for Switch"

by rawmeatcowboy
17 January 2018
GN Version 5.0

Before we knew what Nintendo Labo was, the company said that they'd be showing something that was for kids and kids at heart. Now we know that project to be Nintendo Labo. Nintendo is clearly aiming at youngsters with this project, but they see room for all sorts of expansion in the market. Here's what Nintendo's Reggie Fils-Aime had to say on Nintendo Labo.

“Labo is unlike anything we’ve done before. We see this as helping in our quest to broaden the audience for Nintendo Switch. I do think there is an opportunity for this to go quite broad from an age-perspective.”

[Link]