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SEGA details their 4-pronged approach to IP creation
Sega Sammy CEO Haruki Satomi has an interview in the most recent issue of Famitsu where he discusses all sorts of things about the company. Tucked away in the interview is a detailed look at SEGA's approach to IP. They have a four-pronged approach, which is detailed below.
- continuing to create new games in various forms for current series' like Yakuza or Sonic
- revival of existing IP
- new IP
- working on IP from other companies
Seems like a good approach to IP, and I hope SEGA does well with it. I hope they consider Streets of Rage when looking at revival of older IP, as it's been far too long without an installment!
[Link]