Shuntaro Furukawa, new Nintendo president, discusses his approach for running company

The following statements were made by Shuntaro Furukawa, Nintendo's new president come this June. These come from a recent Bloomberg article...

How he will run the company
''We will develop the company to its fullest. I will balance Nintendo’s traditions: originality and flexibility.''

On this approach
''I grew up playing the Famicom and come from that generation. Now as a member of management with Super Mario’s creator Shigeru Miyamoto, I have a lot of respect for him. On the other hand, with this new job that can’t just be it, so I expect to say what needs to be said to run the company.''

Categories: Top Stories, Interviews
Tags: nintendo


Top Rated Comment

Nintendo needs less Shiggy and more Koizumi, Aonuma and Motokura. I think Shiggy is starting to run out of ideas.

Nintendo needs less Shiggy and more Koizumi, Aonuma and Motokura. I think Shiggy is starting to run out of ideas.

Thu Apr 26 18 12:36pm
Rating: 1

Boy people really need to know the difference between handling a business and handling imagination. They are both not the same thing.

Well, Miyamoto's job title is 'creative fellow'.

Not afraid to call the shots even when placed with someone more experienced than him and not reckless as to disregard them. That sounds like a strong leader.

This could be a great thing to happen to Nintendo or a terrible thing to happen there is no way of really knowing, I will say that this will not get the same amount of attention that a new game release would despite being a million times more important.

Thu Apr 26 18 10:19am
Rating: 1

Hey, we definitely have a way of knowing. We just wait and see! =)

Thu Apr 26 18 10:38am
Rating: 1 (Updated 1 time)

True enough, I meant in the short term more but even then it's hard to tell where the predecessors decisions stop for instance Iwatas are still in effect.

Oh, like that. Yeah, I actually even feel the same with Kimishima already. How much of Nintendo's current success can be attributed to Iwata and how much can be attributed to Kimishima?
I do think that when Furukawa takes the seat, we won't see too much of Iwata's direct influence anymore, though. Sure, we could see indirect influence in the sense that plenty of people are still inspired by him and such, but I don't think anything beyond that

If it helps Nintendo actively seek out Japanese third parties (the games of whom this guy must have played in the Famicom era) then I'm all for it.

His approach will be, "Gotta Switch 'em all." ;)

I'll give him the benefit of the doubt. Kimishima surprised me with how he lead the company. Although he may not have conveyed a ton of personality to us consumers, he definitely seemed to know what he's doing with the company, considering the Switch's success, Nintendo's first major hardware release since he took over.

So even if Shuntaro Furukawa isn't as memeworthy as Iwata and his bananas (Rest in Peace, Iwata, please understand), he could still be fantastic for Nintendo. Only time will tell.

But please Nintendo, don't let this be the end of the Thiccness Era.

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