We have our first third party, unlicensed Nintendo Labo kit

You can bet Nintendo didn't sign off on this packaging, especially the use of the "Make, Play, Discover" tagline. That said, I don't think there's anything wrong with third party companies making their own cardboard kits for Nintendo Labo. It's just like another company making a controller for a Nintendo system. I just think this company is trying to fool people into thinking that this product is official by closely mimicking Nintendo's packaging.