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Nintendo's next president aims to make their mobile division a $900 million business, planning expansion

Nintendo's next president, Shuntaro Furukawa, has some lofty goals for the mobile side of Nintendo's business. In an interview with Nikkei, Furukawa said he wants to turn their mobile offerings into a 100 billion yen ($910 million) business.

"From what I can see, smartphone games are the ones I want to expand the most."

Furukawa stated that Nintendo will be applying lessons learned from Pokemon GO's success in their future mobile efforts.

Categories: Mobile
Tags: mobile

Comments

Top Rated Comment
mariostarn
Tue May 01 18 09:33pm
Rating: 9 (Updated 3 times)

And how is this any different from the statements that they've been saying the last 3 or so years?
The moon's not crashing down. Something is going to have to replace the handheld business' earnings once the 3DS is gone.
This is fanboy rage at its purest form.

EDIT: Also for reference, Furukawa wants the smartphone business to earn 100 billion yen, while the console business earned 1 trillion last fiscal year.
If he manages to meet goals, it's still only 1/10 of the console earnings, so no way in hell is it becoming Nintendo's core business. Stop panicking.

Here comes the most microtransaction, lootbox, and pay to win -ridden titles from the new Nintendo games on mobile! The worst part, that's the only way Nintendo, or any games company, will make money on mobile

It's already happening, mang.

And it all started with heroes...

Wrong. Miitomo had microtransactions, Go has microtransactions, they were there from the very start and the only exception was Super Mario Run, and that failed because the smartphone audience prefers having "free" apps and then paying microtransaction fees instead of a single one-time purchase.

Tue May 01 18 08:48pm
Rating: 1 (Updated 2 times)

I have tried many times to enjoy mobile games but I never do. They are so gross. I'm afraid that someday Nintendo's mobile stuff will be more profitable than the good stuff.

Nintendo's dedicated handhelds have always been awesome. If they choose to abandon that venture to focus on mobile, it will be tragic.

MOD EDIT: Please use the edit button instead of posting multiple times. I have edited your second post into this one.

Nintendo's mobile offerings to date have been pretty terrible. I have been a loyal Nintendo fan since the SNES ear and I simply have not been able to get into their mobile titles long term.

Super Mario for iOS was fun for the 30 minutes it took me to beat it. The moment they release a proper Mario title for iOS I will totally be there.

kuro
Tue May 01 18 10:34pm
Rating: 1

The mobile offerings have always been "bite-size" content in order to expand their IP reach and get people to buy more "full" games on consoles/handhelds. Ofc they will seem not as good to us since we play the full releases.

I really doubt they will make a proper games(of Mario, Zelda etc) for mobile. Since they want to make it a profitable side business, expect their mobile offerings to be f2p games. It does seem like they want to make/acquire more mobile-centric IP like Dragalia Lost.

quetzalcoatl2k
Tue May 01 18 09:02pm
Rating: 2

As long as they treat mobile as its own thing, they can do whatever on it. Just keep the real games on consoles.

They will.... for now. Things will look very different if mobile ever becomes their most profitable venture.

From what I can see, smartphone games are the ones I want to expand the most.

This is EXTREMELY worrying. I was gonna give this new president a chance, but if he seriously believes this then...man is he off to a bad start.

He said EXPAND the most. As in, they aren't making much money now. Not "focus on" the most.

Oh, you're right. I was actually worried too, but it's true that this doesn't mean he will necessarily focus the most on mobile now

And he touts his NES pedigree. Pfft. Is this the beginning of the end?

t27duck
Tue May 01 18 09:24pm
Rating: 2

And with one statement, the new president has deflated all good will Nintendo's core fans had for him.

Once Nintendo gets a taste of that mobile microtransaction goodness, look for it to creep up in their real games.

Miitomo came out three years ago, and Pokémon Go two years ago, both earning their revenue from microtransactions. There's no microtransaction/lootbox filled first-party Switch games that I know of.

Yeeesh, I wouldn’t go that far. Why laugh at a joke that didn’t happen yet?

mariostarn
Tue May 01 18 09:33pm
Rating: 9 (Updated 3 times)

And how is this any different from the statements that they've been saying the last 3 or so years?
The moon's not crashing down. Something is going to have to replace the handheld business' earnings once the 3DS is gone.
This is fanboy rage at its purest form.

EDIT: Also for reference, Furukawa wants the smartphone business to earn 100 billion yen, while the console business earned 1 trillion last fiscal year.
If he manages to meet goals, it's still only 1/10 of the console earnings, so no way in hell is it becoming Nintendo's core business. Stop panicking.

Their mobile pillar is an embarrassment, so please do.

This isn’t for everyone! We get it! Quit being so negative ok?

hypnomancy
Tue May 01 18 10:50pm
Rating: 1

I can't enjoy mobile games no matter how hard I try. There's a few good ones but I don't even really enjoy the Nintendo ones. As long as they aren't putting all of their great devs on mobile then I'm fine with that. I'm still upset they're not letting Alphadream do a Mario & Luigi game on Switch and instead is just making them do multiple remakes on the 3DS. They better not keep screwing them over having them make mobile games.

I think the way Nintendo has approached mobile gaming has been pretty smart with partnerships with DeNA and now Cygames.

It makes sense to target that mobile for growth as it's likely the place for them to make the most ground. In no way does that signal they would sacrifice their home console market. The bulk of Nintendo's staff is still devoted to consoles.

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