Samsung Smart TVs featuring sponsored ad for Donkey Kong Country: Tropical Freeze

Well here's a type of advertising we've never talked about before. I didn't even know this was a thing! If you have a Samsung smart TV and you use those features, you'll notice a little Nintendo Switch sponsored icon in your menu. If you click on it, you'll be taken to a promo for Donkey Kong Country: Tropical Freeze. Definitely an interesting way of advertising. I wonder how many people actually click over to see spots like this.