-You still have to put your game on sale to be noticed if you aren't popular
True, but what to do about it? You can't expect Nintendo to make a list with "least popular games". Nobody would want that...
-No publisher search
You can...
-Shit HTML5 layout still
The store being HTML 5 means they can easily update the store separate from the main OS. Like this update. Also the console stores have ALWAYS been HTML.
-No Music in 2018 on an Nintendo system
Not a bad thing. Actually I like the store to be silent. I really hated the music on the Wii / Wii U. Only the 3DS had it better with different themes. But I still prefer the Switch silent.
-Layout is still dull as sin
The layout is simple. And that's the entire Switch. And that what makes the Switch OS the fastest Nintendo OS EVER. So not a bad thing.
-The Switch eShop looks just as shitty as it always has despite some good QOL improvements, but even the former worst Nintendo digital store (DSiWare) had music and easy category/search tool. Very disappointed and this better not be their entire plan of upgrading the storefront. Music in particular is needed
The Switch eShop allows you also to search genres.