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Reggie Fils-Aime on the Super Mario movie and other potential partnerships


This comes from an IGN interview with Reggie Fils-Aime...

Reggie on the Super Mario movie...
''Certainly our focus from a Nintendo perspective as well as working with such an accomplished partner like Illumination is to make sure that what is created is something both fans will love as well as it will be a great introduction to folks who are not as familiar with the world of Mario.''

Reggie on other possible partnerships...
''We see ourselves as making worldwide consumers smile through our intellectual property. Fundamentally, we do that four ways. We do it with mobile. We do it with our licensed relationships with other companies [like Kellog’s]…We have other entertainment, which is where we put Universal Studios and Illumination. Then we have our dedicated video game business.

This is a key part of our strategy. This is an area we are having a range of conversations. Just like we did for the other big two partnerships, when we have something to announce, we will.''

In addition to these quotes, the Nintendo of America president said movie ''conversations are ongoing'' and notes that Shigeru Miyamoto is ''actively involved''.

Categories: Interviews
Tags: super-mario

Comments

Good to know Miyamoto is actively involved, though I would've thought that by now, they were beyond the "conversations" stage and were in some production stage

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