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Nintendo currently brainstorming ways to reach new audiences with the Switch

by rawmeatcowboy
09 November 2018
GN Version 5.0

Coming from Nintendo president Shuntaro Furukawa during an investor Q&A...

Major titles are fundamental to any large increase in sales activity for Nintendo Switch. Because we are concentrating the release of major titles in the second half of this year, the extent to which sales grow in the coming holiday season will be very important. Although software is the most important factor for selling Nintendo Switch across a long lifecycle, also important is the question of how many people we can get to appreciate the inherent appeal of Nintendo Switch and the uniqueness of the system. The methods we use to convey that appeal to someone who has played Nintendo games in the past will not be the same as the methods we use for someone who plays games but not on a Nintendo platform, or to someone with little interest in games themselves. We are brainstorming company-wide on ways to convey the appeal of Nintendo Switch to the people we have not been able to reach with our existing methods.

[Link]