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Nintendo talks about the importance of the holiday season, their push for innovation, streaming games, and their plans moving forward
Nintendo's Reggie Fils-Aime has been running around to every/any outlet that will host him to talk about Nintendo this holiday season, as well as Nintendo in the future. In an interview with Yahoo!, Reggie talked about a number of topics, including Nintendo's focus on innovation, and more. Check out the tidbits below.
Holiday season
“The holiday selling season — October, November and December — critically important to our company. We typically do, in the Americas, about 60% of our revenue during that time frame. The reason that it’s so significant is first, our products make great gifts. Whether you’re talking about Nintendo Switch, whether you’re talking about Nintendo 2DS, we really do well with that gift- giving occasion.”
Innovation
“With innovation there is always risk and as one of our company presidents said, ‘We run toward risk, not away from risk.’ With risk, sometimes you have tremendous success, sometimes not so much. One of our other company presidents one time said, ‘When things are going well, don’t get caught up in that, and when things are going poorly don’t be too sad about that either.’ ”
Steaming games
“We’re certainly observing everything that’s happening in the western markets form a streaming technology standpoint. I myself have tried the Google experience, and so it’s something that absolutely we’re all looking at. In the end though, it has to be a great experience for the consumer, and the Google experience that I had, there’s a bit of lag, and when that happens, as a consumer, you get frustrated.”
The path ahead
“You need to run the company on an even keel, and you need to be thinking about the company long-term and how to drive your next innovation and so as I look at our current performance, and I’ve been with the company for 15 years now, our mentality remains the same. We are going to continue to innovate
The consumer didn’t know that there was fun to be had with cardboard kits in an interactive experience, and the ability to create your own types of experiences using cardboard, but we delivered it, and the consumer went wild.
The consumer didn’t know that they wanted a gaming system that they could play on their big screen TV, but then take it with them and never leave the game behind. But we did that and the consumers want more.”