EEDAR study shows Switch owners in North America to be split 50/50 between male/female, 18-24 the biggest age group

The EEDAR has put out another study related to gaming, this time taking a close look at Switch owners following Q4 2018. There have been some really impressive changes in ownership and age, which you can see below.

The Nintendo Switch has been on the market for over a year now, and one interesting trend EEDAR has observed over time is the shift when comparing the current demographic makeup of all owners versus that of early adopters. PlayerPulse’s design allows us to see changes in gender, age, investment, and engagement with content, and the shift has been drastic. Let’s take a look at the Nintendo Switch’s first quarter contrasted against performance this most recent holiday season.

The early demographic for the Switch was heavily skewed, with males accounting for 70% of the of the player base. Over time this has shifted over to an almost 50/50 split between males and females, much more in line with what you would expect from console player bases from the PS4 and Xbox One. In fact, the Switch skews slightly more towards females than either of the other two consoles, which have averaged a 55% male split. Ages for initial Switch owners skewed towards people in their mid-twenties to mid-thirties. Later, demographics would begin to skew both younger and older, suggesting that families and younger people (with little disposable income) were not as quick to adopt the platform right away.

This is just a snippet of the full report. You can get a breakdown of popular games, average spend, time spent playing, and more. Check out the full piece here.