Renewed advertising push for Super Mario Party in Japan has fans wondering if DLC is on the way

A lot of people have wondered why Super Mario Party didn't get any DLC. Be it new game boards, modes, or mini-games, the entry seems ripe for DLC efforts. That's why it's surprising to see that Nintendo hasn't even made mention of DLC plans for the game. While we wait for anything from Nintendo on that front, some fans in Japan are thinking content is in the works.

Multiple Japanese Switch fans have noticed a big increase in Super Mario Party marketing lately. Not only does that include online adverts across social media and more, it also includes new efforts in-store. Some retailers are even putting together new sections/displays for Super Mario Party.

We know Nintendo likes their longtail sellers, but these marketing efforts seem like they have more of a purpose behind them. I guess we'll just have to cross our fingers and hang tight!