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Motion Twin didn't expect Dead Cells to be such a hit

Dead Cells a lot
by rawmeatcowboy
05 April 2019
GN Version 5.0

When you've got something good on your hands, it can be hard to see it. The more you spend time with your creation, the more you lose sight of the magic yourself. You spend day after day with it, and start to second guess every decision you made. It's not until you put your creation out there in the world that you get to see it's real potential.

Motion Twin thought they had a fun game in Dead Cells, but they didn't see the potential for massive success. In an interview with GamesIndustry, Motion Twins' Steve Filby talks about the surprise success of the game.

"As the marketing dude, I was sitting by my crystal ball trying to work out, 'Okay, what if we sell this many? How much money do we need to make another game after this?'. We worked out that we needed to sell 20,000 copies in the first three months, and that would give us enough time to maybe make another game. At launch we were reasonably confident that we could do somewhere between 10,000 and 20,000 copies. We had no idea we were going to do that in the first day."

[Link]