It's not surprising at all, but it's still a bit infuriating. Today's games are chock-full of microtransactions, as publishers are looking to milk every last cent from gamers that they can. The strategy is working, as millions upon millions of dollars are raked in by publishers every year. One of those publishers is Take-Two, and CEO Strauss Zelnick benefits in a really big way from this business approach.
Very long and detailed story short, Mr. Zelnick gets a bonus if Take-Two moves enough microtransaction/DLC units in a year. This bonus is tied into stock levels, and can amount to some insane figures. Taking figures from a recent financial report, and matching them up with Take-Two's current share value, Zelnick could make a potential $1,264,614.12 to $2,529,228.24 in bonuses alone.
Knowing that, it's pretty easy to see why so many in companies push extremely hard for as much in the way of microtransactions as possible.