Nintendo believes they need to offer new ideas and gaming experiences to attract more Switch consumers

Coming from Nintendo's investor Q&A...

Question: During the presentation, you touched on the idea of targeting consumers you have not yet appealed to as a way to achieve continuing long-term sales for Nintendo Switch. But why do you think there are demographics you have not been able to approach with the Nintendo Switch hardware and the current lineup of software? Also, what do you think Nintendo can do to make purchasers out of these consumers?

Answer Furukawa: The software lineup for Nintendo Switch at launch consisted largely of Nintendo series titles, and the hardware installed base grew because many consumers purchase these kinds of games. As the hardware moves through its second and third year after launch, more and more titles from a variety of other software publishers have become available, but I believe Nintendo also needs to offer new ideas to attract the consumers we havenʼt been able to appeal to yet. In order to convince those consumers who did not choose to get Nintendo Switch over these past two years to purchase Nintendo Switch, I think we need to offer even newer kinds of gaming experiences.