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Nintendo says their female audience likes seeing Luigi as the lead character

Who doesn't?!
by rawmeatcowboy
11 June 2019
GN Version 5.0

Mario gets enough time in the spotlight, doesn't he? It's always nice when someone else steps in, especially his brother, Luigi. According to a Eurogamer interview with Nintendo's Bill Trinen, female audiences in particular are fond of seeing Luigi as the leading man in a game. Looks like those ladies have some wonderful taste!

[Link]