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Nintendo's E3 2019 Direct "Doug Bowser" joke needed some explanation for Japanese audiences
Bowser meets Bowser
In yesterday's Nintendo Direct, there was a joke about Nintendo America president Doug Bowser sharing his name with Nintendo's top villain. This didn't need any explanation in Europe or North America, but needed some context in Japan. Nintendo added in some subtitles, addressing Bowser as “King Bowser” and Doug Bowser as “Nintendo of America President."
[Link]