An insane deal was recently running on NBA 2K19, which saw the game's priced dropped down to $4. Obviously tons of players jumped in on the deal, as indicated by the game's #1 spot on the weekly Switch charts. Wondering how Take-Two can afford to slash the price so low for a limited time? It looks like we might have found out one possible answer.
Players over on Reddit have noticed that NBA 2K19 is now forcing players to sit through advertisements before some games start. You can't hit the courts until you watch an ad for whatever the server deems appropriate. People complain about microtransactions and loot boxes, and rightfully so, but seeing something like this is next-level. We'll try to get comment from Take-Two on this matter.