Nintendo explains why now is the perfect time for the Switch Lite

After a very long round of rumors and speculation, Nintendo finally revealed the Switch Lite today. The rumors were true, and a revamped Switch is on the way that focuses on portable play. Why did Nintendo decide to plan out this product for release this year? Nintendo's Doug Bowser answered that question in a Verge interview.

“We believe the timing is right when we have momentum. This is the perfect opportunity for us to offer more choices, and to bring more consumers into Nintendo Switch in the third year. When you tie that with the software that we just announced at E3, we’ve got a perfect opportunity as we head into the holiday.”