Nintendo is pushing the Switch hard in the Summertime, and it appears to be paying off. Both Super Mario Maker 2 and the Switch itself were #1 in their respective categories in June 2019, and Nintendo's advertising certainly helped woo consumers. Nintendo was #1 in advertising spend for the period of June 16th to July 15th, 2019, accounting for a staggering 86% of all impression across those 30 days. Check out the full details on Nintendo's advertising for that time period below.
- 484.2 million TV ad impressions generated by 10 spots that aired 2,700 times
- most-seen ad was Super Mario Maker 2's “Level of Your Dreams” with 208.1 million impressions
- Disney Channel, Nick, and Nick Toons were three of the top impressions-generating networks for Nintendo
- top shows included SpongeBob SquarePants, The Loud House, and Big City Greens