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Nintendo's president on giving their devs freedom to experiment, using tech to enhance fun, mobile monetization, and more

Furukawa speaks!

We don't often get to hear from Nintendo president Shuntaro Furukawa, but TIME managed to track the man down for a quick interview on a number of topics. Check out a summary of the interview below.

On letting Nintendo's devs experiment

“Above all else, I base my decisions on the development leader’s way of thinking. Nintendo is Nintendo because of our games, characters and IP. So giving our teams the freedom to experiment with new ideas is something I strongly agree with. Expansion can’t happen without the freedom to try something new, and the courage to step into unfamiliar territory.”

On using technology to enhance fun

“Not just streaming, but any kind of new technology, whether that is going to be appealing to the consumer or not really depends on the quality of the experience that we can provide. Nintendo continues to search for new ways to enhance the fun that people can have through their gaming experience.”

On mobile monetization

“In terms of monetization, that’s something that we decided on an app basis. It’s something we decide looking at the game content of each app, as well as the IP used and the player that we’re targeting. We also look at how we can best have the players enjoy the game, as well as how they would be comfortable in spending money.”

On Nintendo doing their own thing

“We’ve never tried to imitate any other company. ...the idea of using our IP in things like theme parks or movies is simply an extension of the philosophy we’ve had all along.”

Comments

Top Rated Comment

That first point of venturing into unfamiliar areas has been big with 1st party IPs in recent years, to great results. I hope this continues onward, with new ideas and reinvention of familiar series.

That first point of venturing into unfamiliar areas has been big with 1st party IPs in recent years, to great results. I hope this continues onward, with new ideas and reinvention of familiar series.

socar
Wed Oct 23 19 01:13am
Rating: 1

They have been doing that since the beginning. I don't know why this has to be said time and time again....

There has been a particular focus on it this generation, though. Probably the biggest since SNES to N64.

The Gamecube and Wii didn't do that? Wind Waker? Mario Galaxy? Metroid Prime? Etc, etc.

Gamecube, gba, Wii, Ds, 3ds and Wii u all had games out of the box.

The only time that was showing less of that was the 3ds games because they didn't make much use of the dual screen gaming and we're mostly similar to DS.

I really wish he would do more interviews.

ummbelievable
Tue Oct 22 19 08:08pm
Rating: 1 (Updated 2 times)

“In terms of monetization, that’s something that we decided on an app basis. It’s something we decide looking at the game content of each app, as well as the IP used and the player that we’re targeting. We also look at how we can best have the players enjoy the game, as well as how they would be comfortable in spending money.”

Nah Furukawa, you began to do the scummy way of mobile monetization until AFTER the first few mobile titles you claim to have decided on by a so-called "case-by-case" basis released and failed to meet expectations. The mobile market rejected games like Super Mario Run so you caved in later on with disgusting crap like Dr. Mario World and Mario Kart Tour. Case-by-case basis my ass.

Nah Furukawa, you began to do the scummy way of mobile monetization until AFTER the first few mobile titles you claim to have decided on by a so-called "case-by-case" basis released and failed to meet expectations. The mobile market rejected games like Super Mario Run so you caved in later on with disgusting crap like Dr. Mario World and Mario Kart Tour. Case-by-case basis my ass.

Dr. Mario World isn't too bad with micro-transactions from what I've heard. Neither is Fire Emblem Heroes or Dragalia Lost. He's not wrong necessarily, there was much more pressure on Mario Kart Tour to deliver because it's one of Nintendo's biggest properties, and it needed to bring in big money. That doesn't mean it'll be the norm for all of Nintendo's mobile games though.

It still shouldn't resort to pay-to-win mechanics to meet that bottom line. It's one thing to make a profit on one game, but if that comes at the cost of consumer goodwill, then I'd say the micro transactions aren't worth that extra dough. And while it's possible this won't be the norm for them (nothing wrong with optimism), it could very well become the norm if we don't speak up, which is the real problem here.

socar
Wed Oct 23 19 01:16am
(Updated 1 time)

So then don't support the game. Its obvious now that Nintendo is aware that Mario Kart Tour is lacking content and it is in a mess. They made a patch with Fire Emblem Heroes that made the game more balanced and they can do the same here.

Thing with Mario Kart tour though is that it is in mobile and racing games unless you put in gyro don't always work on mobile.

I have not bothered with their mobile games because they are short lived and also rely internet..something that not everyone can get easily.

If the game performs poorly or if it is getting negative press, Nintendo will either polish the game or end it. Its really simple.

I want to believe that, bud, but given recent gaming history I wish to continue being a pessimist.

All of the post is reassuring that Shuntaro Furukawa understands Nintendo. Then again, he worked at Nintendo for so long so it was natural.

Again, only thing that I don't necessary agree with is their mobile tactics because well....so far, their mobile games are lackluster and don't have that Nintendo feel that their main market does.

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