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Nintendo's Doug Bowser says females are purchasing Switch Lite over Switch

Excellent choice, ladies!

It looks like the Switch Lite is a hit with the ladies. Fortune had the chance to talk with Nintendo's Doug Bowser, who talked about the female audience's interest in Switch Lite so far.

"We're seeing a higher percent of female consumers buying Nintendo Switch Lite than buy the flagship. We see Lite as a great opportunity for us to expand with that audience. Our intent with Nintendo Switch Lite is absolutely to reach a more expanded audience and to do so by offering a more dedicated gaming device for those that were really looking for that experience," Bowser told Fortune.

Tags: switch

Comments

The wider the demographic variety that owns the switch, the wider the variety we get in games! Awesome news.

Well that would effect sales of Ring Fit Adventure.
Maybe a TV Mode for the Switch Lite would have been beneficial.

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