It looks like the Switch Lite is a hit with the ladies. Fortune had the chance to talk with Nintendo's Doug Bowser, who talked about the female audience's interest in Switch Lite so far.

"We're seeing a higher percent of female consumers buying Nintendo Switch Lite than buy the flagship. We see Lite as a great opportunity for us to expand with that audience. Our intent with Nintendo Switch Lite is absolutely to reach a more expanded audience and to do so by offering a more dedicated gaming device for those that were really looking for that experience," Bowser told Fortune.