SEGA and Arby’s Team Up to Bring Sonic the Hedgehog Fun to Kids Meals

Those are some interesting..."toys"

Burbank, California — November 22, 2019 — SEGA® of America, Inc. announced today that it is partnering with Arby's® Restaurant Group, Inc. for a limited time promotion featuring Sonic the Hedgehog collectible toys. Since Sonic first debuted in 1991, the iconic franchise has been one of the most popular video game brands of all time.

Beginning December 1, Arby’s restaurants nationwide will carry an exclusive toy line collection for its Game On Kids Meal which will feature eight disc toys starring Sonic and his friends, including Sonic, Tails, Knuckles, Amy Rose, Dr. Eggman, Shadow and more. The line will be available at participating Arby’s restaurants across the United States until February 29, 2020.

“We love working with partners who get us, and Arby’s does.” said Ivo Gerscovich, Chief Brand Officer, Sonic the Hedgehog & SVP SEGA of America. “They’ve done a great job with the Game On Kids Meal to integrate content and encourage collectability. We look forward to delighting fans and new audiences via this program as Sonic races into a landmark year ahead!”

To celebrate the partnership, SEGA is offering an in-app promotion on Sonic Dash, a popular mobile game where players must dash, jump and spin across stunning 3D environments in a fast and frenzied endless runner. Simply download or update the app during the promotional window to automatically receive 50 red star rings to unlock characters, items and much more.

Sonic Dash® is available as a free download on the App Store and Google Play. For more details about the game, visit: https://www.sega.com/games/sonic-dash.


Huh. That's not a very smart or effective way to handle the toy/merchandising, but I'll probably try and go enough to get a couple of characters complete. Here's hoping I can get Sonic, Knuckles and/or Shadow.


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