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Nintendo the third most-seen gaming industry brand on TV for Nov. 2019

Nintendo keeps pushing Luigi's Mansion 3


November has closed out, and we have the advertising stats for the month here in the states. Check out how Nintendo did for the month below.

- third place overall
- estimated outlay of $7.3 million
- aired 27 commercials over 3,400 times, generating 561.3 million TV ad impressions
- “Special Hotel Getaway: Luigi’s Mansion 3” had the biggest budget (est. $878,574)
- programming with the most spend included SpongeBob SquarePants, The Loud House, and college football
- Nick, Adult Swim, and Nick Toons were the three networks with the biggest budgets

Comments

So behind Microsoft and Sony? That's a little disappointing considering that Pokemon came out in November, so I thought they would have pushed that heavily. That said, maybe they didn't need much advertising considering Switch was still the best selling console for November, no?

I would imagine that the Pokemon advertising would've been paid for by the Pokemon Company, not Nintendo directly. The Pokemon Company prefer having full control of the franchise.

That's true that Pkmn Co. may have bankrolled the ads themselves.

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