Dear Reader:
Not Tonight: Take Back Control Edition publisher has no idea if the game will sell well on Switch
Not Tonight: Take Back Control Edition is making its way to Switch on Jan. 31st, 2020, and the publisher is obviously hoping it'll be a hit. The game has been quite a success on Steam, pulling in $350k so far. In a series of tweets, Mike Rose of publisher No More Robots talked about how his team honestly has no idea if the game will find an audience on Switch.
Not Tonight is coming to Nintendo Switch this Friday, and in comparison (to Steam), I just have zero clue whether it's going to sell or not. This is because on Switch, you're provided with none of the statistics that Steam has:
- I don't know if people are looking at our store page
- I don't know if people are wishlisting the game
I know nothing.. and to a person who sells video games, that is incredibly frustrating. I've done everything I'd usually do to sell a video game:
- The announcement trailer (https://twitter.com/RaveofRavendale/status/1217476907295485953) has had more than 50,000 views
- We've sent out tons of review codes
- loads more stuff
But I have not even a slight clue how the game will do, which is... not great? The game might come out this Friday and sell amazingly! Or it might come out and sell nothing.
Plenty of devs and pubs have found amazing success on Switch so far, with numerous titles selling better on Switch than Steam. Will it be the same case for Not Tonight: Take Back Control Edition? I guess we'll all find out together later this week.