Switch searches online see 207% increase in the UK during quarantine efforts

Uswitch.com, the comparison and switching service, has done some data research to see what people are doing during the quarantine. It's no surprise to see that millions are playing games, and over in the UK, the bulk are looking for Switch-related content. Check out data from their report below.

Consoles saw a significant increase in searches, with 4,463,530 (151% increase) search terms recorded during March relating to Nintendo Switch, Playstation and Xbox.

The Nintendo Switch saw the greatest increase with search traffic trebling (207% increase), while PlayStation saw searches almost double in March.

Xbox recorded the lowest increase in search volume compared to competitors, however, it experienced similar traffic levels recorded during the 2019 Black Friday and Christmas period sales.

Due to increase in demand, consumers have experienced Nintendo Switch shortages across the UK, with the console sold out at most retailers, including Amazon and Game. Sony is said to still be on track to release PlayStation 5 late 2020, however there may be fewer units available.