Nintendo restructuring their Brand Ambassador Program

News has come in about Nintendo's Brand Ambassador program, and we're hearing that it's going through a restructuring. It doesn't seem that the program is coming to an end altogether, but is definitely going through some changes. Our understanding is that Nintendo plans to take things in a different direction.

For example, Twitter user @BeatemupsWood commented on the matter:

For those unaware, Nintendo Brand Ambassadors worked alongside Nintendo to "create smiles by sharing the Nintendo experience at various events," and "represent Nintendo with energy, enthusiasm and have a mindset to deliver a great customer service experience." Whatever role Brand Ambassadors will have in the future remains to be seen.

Just to be clear, we have talked to a source with direct ties to the Nintendo Ambassador program. While they wish to remain anonymous, they have confirmed that the restructuring is going on.

Thanks to Andreslop24 for the heads up!
Categories: General News


Is this the youtube creators program or something else? The only ambassador program I know of is the 3DS era where those lucky ***** got GBA games on 3DS.

It is the pogram for ambassadors on all social media, including YouTube, so yes.

I wonder what changes are being made specifically.

I think they are referring to the youtube monetization program which was already ended a while ago.

I still have those GBA games on my 2DS XL :p

No this program is for the "influencers" on Youtube (etc) to promote Nintendo games to their audience.

I love my gba games which have now been moved to my 2ds xl lol

I wonder if it was planned, or a reaction to people being negative towards the "online service".

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