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Nintendo's president explains the Switch success, Nintendo exec says Nintendo focuses on fun over tech power

A Switch hit
by rawmeatcowboy
30 June 2020
GN Version 5.0

The Switch has been a runaway hit for Nintendo, amassing millions and millions of units sold, with countless customers continuing to pick up the platform every week. In a Q&A with shareholders, Nintendo president Shuntaro Furukawa explained what's made the Switch a hit.

In Furukawa's mind, The Switch is a success for two reasons. First up, Furukawa believes that the introduction of the Switch Lite has really helped boost the signal of the Switch, opening up the customer base even more. Furukawa also says that Nintendo having just one platform to create games for has helped them focus development efforts, instead of splitting them as they used to do with console/portable games. The goal is to keep creating software and extend the system's lifespan.

Nintendo Director and Senior Executive Officer Ko Shioda chimed in with some thoughts on the platform's success as well. Shioda says that Nintendo focuses on fun experiences rather than the technical power of a console. This has helped woo all sorts of players, including families. In Shioda's eyes, these families coming together to play reaffirms the value of having a dedicated gaming console.

Thanks to Sephazon for the translation!

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