Pokemon Masters has been updated to Pokemon Masters EX, and Pokemon Co. is looking to spread the word on this update. That includes using social media to get the message out, and it's one hashtag in particular that is catching on in a way that Pokemon Co. definitely doesn't want.
The hashtag #PokemonMastersEX is trending right now, but it doesn't look all that bad when you write it that way. Unfortunately, people have been writing it without capitals, so the hashtag reads #Pokemonmastersex, which obviously reads a little differently. Twitter's users quickly caught onto this and catapulted the hashtag to the trending page, where it's sure to sit for most of the day.