Here's a bit of merch no one saw coming. SEGA and perfume company Fairy Tail have teamed up for a line of perfume based on Puyo Puyo characters. The lineup includes “Arle & Carbuncle,” “Amitie,” “Ringo,” “Schezo,” “Sig,” and “Lemres.” Each box of perfume also includes an Ojama Puyo charm. Each bottle is priced at 2,500 yen, and includes 30 ml of perfume.