Hellmann's Animal Crossing: New Horizons spoiled turnip campaign results in 50k meals donated to those in need
Hellmann's had a very successful spoiled turnip campaign in Animal Crossing: New Horizons that resulted in a big batch of donations to help those in need. The event was so successful that Hellmann's just wrapped another campaign in New Horizons, and that was just as much of a success.
Hellmann's has confirmed that through the in-game donation of spoiled turnips, the company was able to donate 50k meals to Fare Share UK, the UK's largest charity fighting hunger and food waste. It's really cool to see that people enjoying Animal Crossing: New Horizons are also making some real-life change for the better. You can see a video recap of the event below.
Thank you @StephenFry and the rest of the #ACNH community who came together to help us avoid food waste and reach our goal of 25,000 virtual spoiled turnips on #HellmannsIsland. We’ve successfully donated 50,000 meals to @FareShareUK to help those who need it most.— HellmannsUK (@HellmannsUK) December 21, 2020