We have the first data on Nintendo's commercial spend here in the states for 2021, and they've managed to come in third place overall. Check out the data from Dec. 16th, 2020 to Jan. 15th, 2021 below.
- generated 159.9 million TV ad impressions from 887 airings of 20 spots
- with 28.7 million impressions, “My Way to Play: Minecraft Dungeons,” was the brand’s most-seen commercial.
- college football was the top programming driving impressions
- top shows included Big City Greens and SpongeBob SquarePants
- top networks included Disney Channel, ABC, and Nick