Nintendo's president says providing new forms of entertainment with a Switch successor is key, talks company acquisitions

Nintendo's always working on what's next

Nintendo president Shuntaro Furukawa sat down with Nikkei for an interview about all things Nintendo, which is where the topic of a Switch successor came up. While Nintendo obviously isn't ready to discuss specifics, Mr. Furukawa did outline some basic goals for the hardware. You can read his statement on that topic below, as translated by VideogamesChronicle.

“The hardware and software development teams are in the same building, communicating closely and thinking about how we can propose new forms of entertainment. In order to create a single piece of hardware, we have to do a lot of preparation several years in advance, so we are working without stopping. In the end, the deciding factor in whether or not to commercialize a product is whether it can create a new experience.

The most important thing for us is to continue to provide new and interesting games. The basis of Nintendo’s game creation is to make it as intuitive as possible for anyone to play. We want to lower the barriers to play, and create many games that can be played by as many people as possible, including family members, through communication.

No matter what kind of hit product you have, in the entertainment business, there will always be a point where people get tired of it. We have experienced many times in the past when our business took a nosedive. That is why I, as well as others in the company, do not believe that this situation will last for long. Rather, I believe that every year is a critical time. If we don’t make fresh and surprising proposals to new customers, we will always be forgotten.”

Along with that, Mr. Furukawa was asked about the potential for acquiring more companies to aid development. Nintendo did just secure Next Level Games, but Mr. Furukawa says Nintendo has no plans to snatch up other companies left and right moving forward.

“We are not just blindly acquiring companies because we want development resources. We don’t think that simply expanding the scale of our business will really improve the value of the entertainment that Nintendo provides.”

Tags: switch


Wed Feb 17 21 02:45pm
Rating: 2 (Updated 1 time)

All good stuff. I’m getting more and more confident in Furukawa, he does seem to fit in well with the company and understand Nintendo’s philosophy and values.

Iwata will forever be seen as a great loss, not just for Nintendo but the whole industry, and was absolutely key in Nintendo’s return to success with the Wii. No one can ever replace him. But at least Nintendo still appears to be in good hands!

Furukawa is not as public as Iwata, for example I wouldn’t expect him to feature in today’s Direct, but that’s ok. He might not be comfortable with that style. I’m not worried about Nintendo, I never am really, and Furukawa is doing a good job.

Furukawa, despite being business oriented, has been working for Nintendo for many years now. I have a gut feeling that he understands the culture of Nintendo and has the staffs best interest at heart.

I mean, he has worked with Nintendo for a long time so its expected that he'd say this knowing Nintendo's culture. If Nintendo elected someone outside of Nintendo, that'd be a different thing and they know it.

That is why I, as well as others in the company, do not believe that this situation will last for long. Rather, I believe that every year is a critical time. If we don’t make fresh and surprising proposals to new customers, we will always be forgotten.

I interpret his comments more towards looking at the Switch’s successor rather than any Switch Pro / Switch iteration.
It’s good that he’s aware and honestly acknowledging that success can’t last forever. Hopefully means they won’t get complacent.

When has Nintendo ever been complacent? They are just being ambitious is all like ever.

I find the acquisition of companies can be a risky venture. The employees are largely what makes a company an attractive proposition, they build the reputation. Of course other factors like the company's portfolio of franchises and their assets help too. But the employees aren't fixed assets and they can leave, just look at Rare.

Wed Feb 17 21 03:37pm
Rating: 1 (Updated 1 time)

Agreed. Most people who start up an independent studio usually want to remain independent. Sure there are always exceptions and I think acquiring Next Level Games was overdue considering their history. Every studio has their own design philosophy and bigger companies like Nintendo should always respect/ take into account that philosophy regarding these decisions to acquire a new studio.


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