EA - holiday season became too crowded...big titles don't have to hit at Christmas

“The one big thing we learned was, we came out with a bunch of new IP, actually with a bunch of new games at the same time. Some people are calling this last year one of the best years in the history of videogames. You just had one great game after another, so we were just right in the middle of it, and you have to have a lot of money behind you to shout out. I think that we traditionally thought that people only buy games at Christmas or around holiday time, and now we’re looking back and going, ‘You know what, GTA launched in May; Resident Evil comes out in March’.” - EA’s Glen Schofield, general manager of publisher’s Redwood Shores

Mr. Schofield also goes on to discuss the fact that less-than-stellar sales don’t mean that a series is dead…but instead, positive review scores are a reason to look deeper into the continuation of titles. Click here for the full interview