Learn how to transfer Pokémon from Pokémon GO

You can bring the Pokémon you've caught in Pokémon GO into your Pokémon: Let's Go, Pikachu! or Pokémon: Let's Go, Eevee! game, where you can continue to train and battle with them in the Kanto region. The first step is pairing your Pokémon GO account with Pokémon: Let's Go, Pikachu! or Pokémon: Let's Go, Eevee! before you can bring over any Pokémon. You'll only need to pair your Pokémon GO account with your Pokémon: Let's Go, Pikachu! or Pokémon: Let's Go, Eevee! game once.

Check out the feature here

EEDAR study shows a sizable chunk of Pokemon GO players intend to buy Pokemon Let's Go Pikachu/Eevee, many are buying a Switch just to play

Pokémon, the beloved franchise that began in the U.S. as a 1998 Game Boy release and has since expanded to anime series, films, manga, trading card games and, of course, multiple million-selling video games, is set to launch its latest iteration on Nintendo Switch in the U.S. market this Friday. Pokémon: Let’s Go Pikachu and Pokémon: Let’s Go Eevee are releasing into a highly competitive window on November 16.

EEDAR, an NPD Group company, has been preparing its “Mobile Syndicated 2019” report led by Dr. Heather Nofziger, who was kind enough to forward a few findings my way regarding the potential strength and scope of this launch and the potential impact it may have on Nintendo Switch.

This itself may cause some confusion. Why would a report on the Mobile space be relevant to a launch in the Console space? It turns out that the two are far more related than one might think, particularly when it comes to Pokémon.

Let’s start with Pokémon Go. Originally launched in July 2016, Pokémon Go became an instant cultural phenomenon. The momentum may not be what it was at its peak, but Pokémon Go currently ranks as the #3 top-grossing ranked title on iOS with millions of active players worldwide.

According to EEDAR’s research, Pokémon Go has tremendous awareness and trial within the mobile gaming community. Over 70 percent of mobile gamers are aware of Pokémon Go, while 29 percent have actively played it. This equates to over 55 million gamers in the U.S. with hands on experience with Pokémon Go. Most mobile gamers (60 percent) still playing Pokémon Go more than two years after launch have been active with the title since its launch.

Players of Pokémon Go average 23 years old, with half of the player base being between the ages of 18 to 34. They lean, as a group, somewhat more male (57 percent), and play games across multiple devices. Ninety-three percent of this group also plays games on Console, PC or Portable platforms. The audience for Pokémon Go is like that which plays games on dedicated gaming devices.

How does this relate to the pending launch of Pokémon: Let’s Go Pikachu and Pokémon: Let’s Go Eevee? Well, here is where the data really gets interesting. Of currently active Pokémon Go players, 24 percent are also active Switch players. Further, 65 percent of this Pokémon Go player/Switch owner group intend to purchase and play Pokémon: Let’s Go. This works out to be roughly 15 percent of total current Pokémon Go players that intend to purchase and play the Switch version of Pokémon: Let’s Go.

In addition, more than 13 percent of Pokémon Go players who do not currently play games on Switch intend to purchase and play Pokémon: Let’s Go. This is a large group of individuals that intend to buy Nintendo Switch primarily due to the presence of Pokémon: Let’s Go.

Pokémon: Let’s Go isn’t even the first launch on a non-mobile platform that could benefit from the reach and appeal of Pokémon Go. Pokémon Sun and Pokémon Moon launched in November 2016 on Nintendo 3DS and delivered the highest U.S. launch month dollar sales for portable titles in Pokémon franchise history. The sales data suggest that Pokémon Go may have had a positive impact on the sales potential of Pokémon Sun and Pokémon Moon.

The data further suggest that the multi-pronged approach the Pokémon brand has taken to engage with fans across mediums has been successful in growing the total potential market. Mobile and console offerings appear to be working together to make the total pie much larger. Because of these efforts, Pokémon as a franchise has far more sales potential than were it to only focus on one specific platform or another.

Pokémon is yet another example where having gaming and other content available and accessible across multiple platforms has only increased the size of the total addressable market. More franchises would benefit from following Pokémon’s example; because when it comes to hours of consumer engagement, it’s best for a brand to try to catch them all.

Thanks to Dondom95 for the heads up!

Pokemon News - Q-pot dessert-like merch, Hori Poke Ball Plus charging stand video, ambie Pokemon earphones, Eevee Day details

Pokemon Company x Q-pot collaboration

- new line of dessert-like accessories
- available exclusively at Pokemon Center Japan and Amazon Japan
- launches December 8, 2018
- the lineup includes:

Cookie Sandwich Necklace Pikachu 20,000 yen
Cookie Sandwich Necklace Eevee 20,000 yen
Creamy Macron Bag Charm Pikachu 8,500 yen
Creamy Macron Bag Charm Eevee 8,500 yen
Creamy Macron Necklace Pikachu 9,000 yen
Creamy Macron Necklace Eevee 9,000 yen
Chocolate Bag Charm Pikachu 7,000 yen
Chocolate Bag Charm Eevee 7,000 yen

Hori Poke Ball Plus charging stand instructional video

- video released by Hori to showcase how to use the charging stand
- now available to purchase in Japan

ambie's official Pokemon earphones revealed

- based on designs of the earphones used for the Pokemon GO AR Garden exhibition in Japan
- lineup includes the ambie sound earcuffs – Pokemon Poke Ball Color and ambie wireless earcuffs – Pokemon Poke Ball Color
- preorder either to receive original Pikachu and Eevee sitckers
- preorders ship on December 20, 2018

Eevee Day campaign

- on November 21st, 2018, Japan will celebrate Eevee Day
- November 21st was selected because it sounds like “Eevee” in Japanese
- the campaign will last for 9 days

Using the Poke Ball Plus with Pokemon GO - gameplay footage

The Poke Ball Plus isn't just for Pokemon: Let's Go. You can sync it up for some Pokemon GO action as well! Check out what the process and gameplay is like in the video above.

Pokémon GO Safari Zone in Yokosuka 2018 - event video

Pokémon GO Summer Tour 2018 has come to a close with a memorable Safari Zone in Yokosuka, Japan. Over 65,000 Trainers joined us in Yokosuka and caught a combined daily average of 3.1M Pokémon! Thanks for your dedication and a truly epic summer, Trainers!

The Pokemon GO Hatchathon highlights Pokémon with Evolutions discovered in Sinnoh


It’s time to get cracking on an egg-citing event! From November 14 at 1:00 p.m. PST to November 27 at 1:00 p.m. PST, some Pokémon with evolved forms originally discovered in the Sinnoh region—such as Rhyhorn, Porygon, and Magby—will be present in 2 km Eggs! Check out the details below:

Date + Time

Nov. 14 at 1:00 p.m. PST to Nov. 27 at 1:00 p.m. PST

Pokémon such as Rhyhorn, Porygon, and Magby will be present in 2 km Eggs!
If you’re lucky, you may hatch a Shiny Elekid!
It’s time to hatch a plan to make the most of your Eggs, Trainers! Stay safe, and happy exploring!

Pokemon GO - 'Battle effectiveness' changes taking place later today

As Niantic stated awhile ago, some battle changes are coming to Pokemon GO. Those changes will go into effect later today, and if you want the full rundown of what's getting spruced up, hit up the link in the tweet above.

Second sentimental Pokemon: Let's Go Pikachu/Eevee ad spotted in Japan

Looks like Pokemon Co. is looking to tug at the heartstrings in a whole series of ads for Pokemon: Let's Go Pikachu/Eevee, rather than just one. We showed you the first sentimental ad yesterday, and now this second has been spotted. The text reads, “Can you try using Papa’s secret weapon?” Once again, these ads seem to target the connection between Pokemon Let's Go and Pokemon GO.

Pokemon GO to run in-game event to celebrate the launch of Pokemon: Let's Go Pikachu/Eevee

Pokemon GO players will have another reason to celebrate the launch of Pokémon Let's Go: Pikachu/Eevee later this week. Niantic has stated that Kanto Pokémon spawns will be increased, including those of Pikachu and Eevee. As soon as this goes live, we'll be sure to let you know.

Pokemon GO - Version 1.95.1 available for iOS

Pokemon GO has been updated to to Version 1.95.1 on iOS. It's not really a major update, as the patch notes only mention bug fixes. If anymore details become available, we'll be sure to let you know.