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Nintendo the fifth most-seen gaming industry brand on TV for January 1st to 31st, 2021

Awkwafina's ad goes over big

The TV ad spend report for the month of January has come in, and Nintendo came in 5th overall for the amount of spend from the game industry. Check out full stats on their advertising below.

- spent $294,667 on three ads that aired once each, generating 19.6 million TV ad impressions
- Nintendo spent the most ($139,397) on “Awkwafina Plays Mario Kart 8 Deluxe”
- this spot scored above average across all industries, ranking especially high for attention, likeability, and watchability
- respondents cited “love it,” “funny,” and “authentic” as the top three emotions
- 24% of viewers felt the product itself was the best thing about the ad, while 18% considered the characters the best part
- Nintendo only ran ads on ABC and NBC, and solely during The Bachelor, Shark Tank, and This Is Us

Animal Crossing: New Horizons and Mario Kart 8 Deluxe were Europe's second and third best-selling retail releases of 2020

Remember, these are physical units only!

We've gone over the top retail titles in the UK for 2020, but now we have a look at the wider picture. We now know some of the top boxed game sales in all of Europe for 2020, and Nintendo ended up doing quite well. Read a recap of the charts for 2020 below.

- FIFA 21 was the best-selling physical game across the vast majority of Europe
- FIFA 21 was the biggest selling game of last year in 16 of the 19 countries surveyed
- in France, Animal Crossing: New Horizons was the biggest hit
- Animal Crossing: New Horizons was #2 overall in Europe
- Mario Kart 8 Deluxe was #3 overall in Europe
- Animal Crossing: New Horizons reached the top three in almost half of the countries featured
- Mario Kart 8 Deluxe reached the top three position in seven regions

Mario Kart 8 Deluxe North American Open set for Jan. 29th to 31st, 2021

Start your engines

Nintendo has announced the first Mario Kart 8 Deluxe tournament of 2021! The action is set to take place in North America on Jan. 29th to 31st, 2021, and you can register for the event right now. The top 8 players each day will receive 2,500 My Nintendo Gold Points to redeem on Nintendo eShop. You can get full details on the tournament here.

Hacker creates custom "Labo Fit Adventure Kart Kit" to play Mario Kart 8 Deluxe and more with an exercise bike

Pedals to the metal

There's plenty of ways to use the Switch to get some exercise. Nintendo and other companies have released software to get you up and moving, and they're all selling quite well. Still though, there's some people who want to get active when playing more traditional games, rather than exergames.

Hardware hacker Mike Choi decided to come up with his own solution to this problem, which resulted in the creation of the Labo Fit Adventure Kart Kit. This custom creation allows Mike to use an exercise bike to play all sorts of games, including Mario Kart 8 Deluxe. Motion controls provide some Mario Kart 8 Deluxe quite a bit of movement while playing, but Mike's exercise bike controller takes things to a completely different level!

Save 33% on Super Mario Odyssey & Mario Kart 8 Deluxe until January 10th (Europe)


Two top Mario titles, two big savings! From an exciting global adventure in Super Mario Odyssey to multiplayer hijinxs in Mario Kart 8 Deluxe, Mario’s got you covered on Nintendo Switch – and now you can enjoy both games for less!

From now until 23:59 (local time) on January 10th 2021, you can save 33% on both Mario Kart 8 Deluxe and Super Mario Odyssey from Nintendo eShop. These discounts won’t be around for long though, so don’t miss out on the chance to start 2021 with a double dose of Mario fun!

Nintendo the second most-seen gaming industry brand on TV for Dec. 1st to 15th, 2020

Speeding into second place

The latest ad data round-up shows that Nintendo has managed to snag the second place spot for TV advertising from Dec. 1st to 15th, 2020 when it comes to game companies. You can see the full data breakdown below.

- 4.17 billion TV ad impressions
- 33.20% year-over-year increase
- aired 65 spots 23,590 times
- the most-seen ad (472.2 million impressions) was “How We Play: Mario Kart 8”
- SpongeBob SquarePants, The Loud House, and Big City Greens were the top three shows by impressions
- top networks included Disney Channel, Nick, and Cartoon Network

Latest "Nintendo Switch My Way" advertisement focuses on Mario Kart 8 Deluxe


Enjoy a little payback with Mario Kart 8 Deluxe, available exclusively on the Nintendo Switch and Nintendo Switch Lite systems! Starting at $199.

Mario Kart 8 Deluxe Switch bundle seeing release in Australia/New Zealand as well

Bundle up down under

Nintendo has confirmed that the Mario Kart 8 Deluxe Switch bundle that was previously announced for North America is also going to see release in Australia and New Zealand. This bundle is set to launch on Nov. 27th, 2020, and it includes a Switch, a download code for Mario Kart 8 Deluxe, and a coupon for 3 free months of Switch Online.

Switch "My Way" commercial: Mario Kart 8 Deluxe & Animal Crossing: New Horizons

This holiday you can be together, even when you’re apart with the Nintendo Switch and Nintendo Switch Lite systems.

Register now for the Mario Kart 8 North American Open October 2020 tournament

The race is almost on

Rev up your B Dasher and get ready for the Mario Kart North American Open October 2020!

Eligible players of the Mario Kart™ 8 Deluxe game from the U.S., Canada, and Mexico will have a chance to compete in the Mario Kart North American Open October 2020 tournament on Oct. 9-11. The top eight players each day will receive 2,500 My Nintendo Gold Points.

Join the tournament each day from 12 p.m. to 6 p.m. PT by selecting Online Play*, picking Tournaments, and then clicking on Search by Code. Once there, you can enter the day’s tournament code:

10/9/2020: 2939-8064-9003
10/10/2020: 4647-0559-9019
10/11/2020: 0754-0707-8955

Voilà! You’re ready for the starting line!

Scores reset at the end of each day, so if you don’t win the first day, try again! But please remember, a single player may only claim one prize. If that same player happens to land in the top eight during the remainder of the event, they won’t get another prize. Instead, the next eligible player on the leaderboard will be declared the winner for that tournament day. This way, everyone has a shot!

See you on the racetrack!

For more details on the game, visit https://mariokart8.nintendo.com/.

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