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Nintendo the third most-seen gaming industry brand on TV for April 16th to May 15th, 2019

Yoshi takes top billing again

The numbers for April 16th to May 15th, 2019 are in, and Nintendo has taken the third spot overall when it comes to commercial viewership. Check out the full rundown of the latest data below.

- 222.2 million impressions generated by 15 ads that ran nearly 1,500 times
- most-seen spot was “My Way: Yoshi’s Crafted World,” with 52.7 million impressions
- networks with high impression-counts for the company included Disney Channel, Nick, and Cartoon Network
- top programs included SpongeBob SquarePants, The Loud House, and Teen Titans Go!

Yoshi's Crafted World - 'Yoshi 101' trailer

Jump into a new Yoshi adventure in a world made of everyday objects—like boxes and paper cups! As Yoshi, you’ll leap up high, gulp down enemies, and set out on a treasure hunt to find all the different collectables. Available now, exclusively on Nintendo Switch!

Nintendo now running Yoshi's Crafted World advertising on their video billboard in Hong Kong

An eye-catching display

Just a few weeks back, Nintendo had started showing commercials for Super Mario Maker 2 on a big video billboard in Hong Kong. Now they've switched things up, and are showing various spots for Yoshi's Crafted World. I guess Nintendo wants to make sure they put this screen to good use!

Nintendo the third most-seen gaming industry brand on TV for April 2019

The bulk of spending went to Yoshi

The advertising results for the month of April 2019 are in, and Nintendo managed to take the third spot overall. Check out full details on Nintendo's spend below.

- estimated spend of $5.3 million
- 12 ads ran more than 1,800 times
- this resulted in 244.4 million impressions
- the spot with the biggest placement budget (est. $2 million) was “My Way: Yoshi’s Crafted World”
- 3 of the shows attracting the most spend were SpongeBob SquarePants, The Loud House, and The Amazing World of Gumball
- top networks included Nick, Cartoon Network, and Teen Nick

Yoshi's Crafted World's dev team discusses where they came up with the flip-side mechanic

Catch you on the flip-side

Nintendo Dream recently sat down with the dev team for Yoshi's Crafted World to talk about numerous elements of the project. In the snippet below, you can read up on how the flip-side mechanic first came into play. The full interview includes comments from Nintendo’s Takashi Tezuka, Nobuo Matsumiya, and Emi Watanabe, as well as Good Feel's Etsunobu Ebisu and Masahiro Yamamoto .

We first started talking to Nintendo before the release of the Switch. At that time Nintendo asked us if we wanted to make something new for the Yoshi series. I wasn’t involved in the previous Kirby and Yoshi games, so this was my first time working with Nintendo on a game. I first had to think about how we could make the traditional Yoshi something new for the Nintendo Switch hardware, also thinking about all the necessary play elements. Man, it was a while before we started talking about crafting… (All laugh) Because the concept of the Switch is that it’s fun alone but you can also take it out with you to enjoy with friends, I really wanted to incorporate this into the Yoshi game too. I was thinking about the potential uses of a home console you can take outside with you. For example, what about if when you brought two consoles together one player could complete the front course at the same time as the other play completes the reverse side. Because all of these players gathered together would have a different view, they could exchange tactics and information to complete the course. That was the first thing I wanted to do.

Yoshi is traditionally a side scrolling 2D adventure. But then if you are going to be playing the front and reverse sides but they don’t look any different, that wouldn’t be fun at all. Plus we also needed to design a unique aesthetic. That’s where the idea of a ‘crafted’ world came in. I thought if we made this a world of crafting and made it so that the reverse of the world was also visible this would give the feeling of two whole parts of the game, one front and one back.

Nintendo talks New Super Mario Bros. U Deluxe and Yoshi's Crafted World successes, Yoshi sees high percentage of female players

Coming from Nintendo's financial briefing...

New Super Mario Bros. U Deluxe sold over a million copies within two weeks of its release in January 2019, and has continued to maintain a steady pace. As of the end of March, cumulative sell-through had passed 2.5 million units globally. It has also helped drive hardware sales since the start of the year, and we have confirmed that it is contributing to active engagement with Nintendo Switch.

Initial sales of Yoshi’s Crafted World, released at the end of March, have like many of the other Nintendo Switch games released so far, outperformed that of past titles in the series. In addition, the percentage of female consumers is relatively high for this title compared to other Nintendo Switch titles, both in Japan and overseas.

Yoshi's Woolly World composer retweeting negative comments about the Yoshi's Crafted World soundtrack (UPDATE)

Sing us a sad song

Tomoya Tomita was the driving force behind the soundtrack to Yoshi's Woolly World, a soundtrack I absolutely adore. There were so many fantastic tracks in that game, and Tomita no-doubt should be praised for his work. Many others agree, and a large portion of those fans were very upset to learn that Tomita wasn't returning for Yoshi's Crafted World.

The soundtrack in Yoshi's Crafted World has been met with a ton of criticism, with fans calling it stale, repetitive, and flat-out boring. They've been taking to Twitter to express their distaste for the soundtrack, and none other than Tomoya Tomita has taken to retweeting those sentiments. Seems like Tomita would have loved to be part of Yoshi's Crafted World, and he's not shy about sharing the voices of those who either dislike the Crafted World soundtrack, or wish he was involved.

Check out Tomita's Twitter here (thanks Willis!)

UPDATE - There has been some discussion as to whether Mr. Tomita is retweeting things without knowing what they actually say. That would still put part of the blame on Tomita of course, but it would be a shame if he didn't know he was retweeting negative info.

On top of that, Mr. Tomita has shared the following statement on the music of Yoshi's Crafted World and Yoshi's Wooly World. It's a bit of broken English, so it's hard to know the tone he's taking, or the meaning he's trying to get across. If anything, it makes it seem like he was happy to find that people enjoyed the soundtrack more in Woolly World than Crafted World.

Hey, I have not denied YCW music. Because I have never heard of it. I was just happy to say that they were better at YWW.

Yoshi's Crafted World updated to Version 1.01

Patching things up

Yoshi's Crafted World has received a minor update, bringing it up to Version 1.01. Check out the full patch notes below.

- fixed the issue where the game would not start when the player uses the analogue stick upon game start up.
- fixed some other issues so the player can enjoy the game.

EDGE #332 - review scores

Three great scores

I have to say, I didn't expect Yoshi's Crafted World to get such a high score from EDGE. They're notoriously rough with their scores. That said, I definitely think Yoshi deserves the praise!

Yoshi Crafted World - 8
Walking Dead Final Season - 7
Baba is You - 9

Nintendo the most-seen gaming industry brand on TV for March 16th to April 15th, 2019

WWE fans saw a LOT of Yoshi in the last 30 days


Nintendo has been bouncing around in the top 5 for gaming brand advertisements, but for the time between March 16th and April 15th, 2019, they've secured the top spot by a large margin. This is all thanks to Yoshi's Crafted World, which Nintendo was pushing hard.

- 363.1 million impressions
- 18 commercials aired over 2,700 times
- “Yoshi’s Crafted World: Flip Into a New Adventure” led the way with 114.9 million impressions
- Nick, Disney Channel, and Cartoon Network were three of the top networks generating high impression-counts
- key shows included SpongeBob SquarePants, The Loud House, and WWE Monday Night RAW