Super Mario Party, Yoshi's Crafted World, Kirby Star Allies, and Mario Tennis Aces gearing up for launch in China

Four big titles on the way

Some big-name Switch games are going to make their way to China in the near future. Tencent has registered game card code information for Super Mario Party, Yoshi's Crafted World, Kirby Star Allies, and Mario Tennis Aces in China. These product registrations are for game cards that will be sold in China. Now we know without a doubt that the games are on the way, but we're still waiting for a release date.

Target accidentally sells Yoshi's Crafted World digital codes for $1

Talk about a steal!

We're not quite sure how it happened, but Target had a major hiccup on their website roughly an hour ago. For whatever reason, Yoshi's Crafted World digital codes were being sold for just $1. Obviously people jumped on the offer like crazy, and plenty of people actually snagged the deal. When the offer started getting a major influx of traffic, Target must have caught on to the mistake, and fixed the listing. Some people had their order go through, only to be cancelled a few hours later.

To the ones who actually snagged this deal and didn't get a cancellation, congrats! You got one of the best Switch deals we've seen yet!

San-ei Boeki releasing Yoshi's Crafted World Croquis Books

From game to real life

San-ei Boeki are releasing a series of officially-licensed Yoshi’s Crafted World Croquis Books in Japan, which are set to launch sometime in mid-September 2019. The first book will feature 3D illustrations from the game, while the second will feature 2D illustrations.

Yoshi's Crafted World hits 100k sold in Germany

Quite a hit!

Yoshi's Crafted World is doing quite well for itself in Germany. The title has has won the Gold Sales Award, which a game gets for selling over 100,000 copies. It looks like the game has some legs too, so it might be getting another sales award a bit later in the year!

Nintendo the third most-seen gaming industry brand on TV for April 16th to May 15th, 2019

Yoshi takes top billing again

The numbers for April 16th to May 15th, 2019 are in, and Nintendo has taken the third spot overall when it comes to commercial viewership. Check out the full rundown of the latest data below.

- 222.2 million impressions generated by 15 ads that ran nearly 1,500 times
- most-seen spot was “My Way: Yoshi’s Crafted World,” with 52.7 million impressions
- networks with high impression-counts for the company included Disney Channel, Nick, and Cartoon Network
- top programs included SpongeBob SquarePants, The Loud House, and Teen Titans Go!

Yoshi's Crafted World - 'Yoshi 101' trailer

Jump into a new Yoshi adventure in a world made of everyday objects—like boxes and paper cups! As Yoshi, you’ll leap up high, gulp down enemies, and set out on a treasure hunt to find all the different collectables. Available now, exclusively on Nintendo Switch!

Nintendo now running Yoshi's Crafted World advertising on their video billboard in Hong Kong

An eye-catching display

Just a few weeks back, Nintendo had started showing commercials for Super Mario Maker 2 on a big video billboard in Hong Kong. Now they've switched things up, and are showing various spots for Yoshi's Crafted World. I guess Nintendo wants to make sure they put this screen to good use!

Nintendo the third most-seen gaming industry brand on TV for April 2019

The bulk of spending went to Yoshi

The advertising results for the month of April 2019 are in, and Nintendo managed to take the third spot overall. Check out full details on Nintendo's spend below.

- estimated spend of $5.3 million
- 12 ads ran more than 1,800 times
- this resulted in 244.4 million impressions
- the spot with the biggest placement budget (est. $2 million) was “My Way: Yoshi’s Crafted World”
- 3 of the shows attracting the most spend were SpongeBob SquarePants, The Loud House, and The Amazing World of Gumball
- top networks included Nick, Cartoon Network, and Teen Nick

Yoshi's Crafted World's dev team discusses where they came up with the flip-side mechanic

Catch you on the flip-side

Nintendo Dream recently sat down with the dev team for Yoshi's Crafted World to talk about numerous elements of the project. In the snippet below, you can read up on how the flip-side mechanic first came into play. The full interview includes comments from Nintendo’s Takashi Tezuka, Nobuo Matsumiya, and Emi Watanabe, as well as Good Feel's Etsunobu Ebisu and Masahiro Yamamoto .

We first started talking to Nintendo before the release of the Switch. At that time Nintendo asked us if we wanted to make something new for the Yoshi series. I wasn’t involved in the previous Kirby and Yoshi games, so this was my first time working with Nintendo on a game. I first had to think about how we could make the traditional Yoshi something new for the Nintendo Switch hardware, also thinking about all the necessary play elements. Man, it was a while before we started talking about crafting… (All laugh) Because the concept of the Switch is that it’s fun alone but you can also take it out with you to enjoy with friends, I really wanted to incorporate this into the Yoshi game too. I was thinking about the potential uses of a home console you can take outside with you. For example, what about if when you brought two consoles together one player could complete the front course at the same time as the other play completes the reverse side. Because all of these players gathered together would have a different view, they could exchange tactics and information to complete the course. That was the first thing I wanted to do.

Yoshi is traditionally a side scrolling 2D adventure. But then if you are going to be playing the front and reverse sides but they don’t look any different, that wouldn’t be fun at all. Plus we also needed to design a unique aesthetic. That’s where the idea of a ‘crafted’ world came in. I thought if we made this a world of crafting and made it so that the reverse of the world was also visible this would give the feeling of two whole parts of the game, one front and one back.

Nintendo talks New Super Mario Bros. U Deluxe and Yoshi's Crafted World successes, Yoshi sees high percentage of female players

Coming from Nintendo's financial briefing...

New Super Mario Bros. U Deluxe sold over a million copies within two weeks of its release in January 2019, and has continued to maintain a steady pace. As of the end of March, cumulative sell-through had passed 2.5 million units globally. It has also helped drive hardware sales since the start of the year, and we have confirmed that it is contributing to active engagement with Nintendo Switch.

Initial sales of Yoshi’s Crafted World, released at the end of March, have like many of the other Nintendo Switch games released so far, outperformed that of past titles in the series. In addition, the percentage of female consumers is relatively high for this title compared to other Nintendo Switch titles, both in Japan and overseas.


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