Nintendo, Creatures Co., and Game Freak file for 'Dynamax Band' trademark

Move over, Z-Ring!

In advance of Pokemon Sword & Shield's launch, Nintendo Co., Ltd., Creatures Inc. and Game Freak Co., Ltd. have applied for a new trademark in Japan for ダイマックスバンド, which translates into Dynamax Band. This trademark applies to game tools, plush dolls, jigsaw puzzles, playing cards, exercise equipment, and more.

Nintendo grabs trademarks for Zacian and Zamazenta


Nintendo has filed for two trademarks in Japan related to Pokemon Sword & Shield. The trademarks are for both Zacian and Zamazenta, and the trademarks were filed in English. These trademarks apply to downloadable video game programs, various merchandising, and for the planning and operation of game competitions.

Pokemon Sword & Shield - Treehouse Live segment analysis

While not a lot of new information was revealed about Pokémon Sword & Shield at E3 2019, there was a Treehouse segment dedicated to showing off the Wild Area! We take a closer look at the new trainers, the locations within the Wild Area, and some of the small details you may not have noticed. All this and more in our latest Pokémon analysis!

Pokemon Sword & Shield the second-most preordered title at GameStop during the week of E3 2019, Mario & Zelda make top 10

Three Nintendo titles in the top 10

GameStop has shared some data on their most preorder titles for the week of E3 2019. Preorders in general were up 63% for the week, and you can find the top 10 most preorder titles below.

1. Call of Duty: Modern Warfare
2. Pokemon Sword and Shield
3. Final Fantasy VII Remake
4. Cyberpunk 2077
5. Borderlands 3
6. The Legend of Zelda: Link's Awakening
7. Star Wars Jedi: Fallen Order
8. Gears 5
9. Super Mario Maker 2
10. Crash Team Racing: Nitro-Fueled

Pokemon devs reveal the gyms they'd like to run

Can I have a gym with nothing by Mr. Mime?

What kind of Pokemon gym would you run, if given the chance? It's a tough question, isn't it?! Kotaku posed that question to both Pokemon producer Junichi Masuda and director Shigeru Ohmori, and you can see their answers below.

Masuda: “Probably Electric type for me. This goes back to my musical inclinations. It would have a lot of synthesizer work. It would probably be a really electrifying gym with tons and tons of lights, like a Christmas tree type of light.”

Ohmori: “I’m not good with heat, so probably an Ice type gym for me. A very well air-conditioned gym. I’ve been to a lot of hot places recently, so I just want a place to chill out.”

Game Freak talks about the importance of growing and evolving in the Pokemon series

Growing up

Pokemon producer Junichi Masuda and Pokémon Sword and Shield director Shigeru Ohmori believe the themes of growth and evolution to be very important in the Pokemon games. That's not just for Pokemon, but for trainers as well. The duo spoke with Kotaku on the topic, and you can find their comments below.

Masuda: “What I always come back to, working on the original Red and Green games, is Venusaur. That kind of evolution chain represented what we wanted to do with Pokémon—creating these creatures that look like something you’ve never seen before, but with elements of the things that you have seen. It really captures your interest to see them on the package, for example. I’d see the games in stores, and they’d be red and green, and looking at Venusaur, you just think, ‘What is this? I don’t really know what it is, but it looks kind of familiar.’ Makes you really interested. That really captures the spirit of producing the original Pokémon games.”

Ohmori: “For me, it’s actually Caterpie. The reason for that is, in real life you have bugs that will evolve. If you’re raising a dog, it’s not going to change its appearance. In the Pokémon games, one of the reasons that we always have bug type Pokémon in the early parts of the game is because it’s something that is familiar to the player, that they can believe that would evolve. That kind of teaches the concept of Pokémon: growing and evolving. It’s not just the Pokémon who are getting stronger and growing, it’s also the player alongside the Pokémon. We have a lot of that in these games with the added focus on reaching the top, becoming the strongest and the greatest.”

Game Freak expands on the reasons for not including all Pokemon in Pokemon Sword & Shield, talks about the importance of Home going forward

Gone, but not forgotten...

The Famitsu gang had the chance to interview Game Freak's Junichi Masuda and Shigeru Ohmori at E3 2019, and they picked their brains on Pokemon Sword & Shield. Check out a summary of that interview below.

- with the shift to the Switch, the amount of time needed for graphics/animation increased
- apart from the graphics, balancing for new Pokemon with new abilities has become very hard
- the team found that it would be hard for all the Pokemon to appear, even in titles going forward
- the team felt the decision to not include all Pokemon in Sword/Shield is one that had to be made sooner or later for the series
- even in Pokemon Sun & Moon, bringing in every Pokemon was something barely manageable
- in Pokemon Sword & Shield, the team's need to redo models meant even more work to take on
- the Wild Areas and story will have quite a bit of content to make up for the lack of all Pokemon
- the team says once again that it's uncertain as to whether missing Pokemon will be added in future updates
- even if not in Pokemon Sword & Shield, Game Freak plans on making those Pokemon shine in future titles going forward,
- a large part of this will be with Pokemon Home, as the devs do not want the players’ past Pokemon to feel worthless
- the team is deciding if Pokemon that receive new graphics through Sword & Shield will reuse them to appear in new titles
- the inclusion of gimmicks like Mega Evolution and Dynamax that affect all Pokemon means doing so would be difficult
- it’s not about adding more Pokemon in as they receive graphical upgrades
- the team says it's a change towards bringing in Pokemon from Pokemon Home that fit the game
- the reason behind the name Pokemon Home, is that it's a place to return to
- bringing Pokemon out to games going forward is like bringing it on a trip
- in terms of the feelings of the Pokemon, it's as if the Pokemon are saying, “This region is cold, so I’ll be staying at home.”
- Game Freak once again says they're thinking of adding gameplay elements to Pokemon Home
- Musuda has the concept of bringing Pokemon out to even the spinoff titles from Pokemon Home in mind

Pokemon Co. reveals World Hobby Fair Summer ’19 plans

Movie goodies, Pokemon Sword/Shield info, and more

The Pokémon Company is making an appearance at World Hobby Fair Summer ’19, and they've detailed what they'll be offering up at the big show. Fans in attendance can expect the following.

- promotions for Pokémon the Movie: Mewtwo Strikes Back EVOLUTION
- this includes a “Strike Back Mewtwo” with top-class stats for people with special early-bird tickets
- attendees are encouraged to bring a Switch and a copy of Pokémon Let’s GO
- members of the TV show Pokémon no Ie Atsumaru? will be on-hand to deliver new information
- get the latest information on Pokémon Sword/Shield

Pokemon Sword & Shield Treehouse Live segment on YouTube is being bombed with dislikes

Will it be very effective?

Pokemon fans are really unhappy with the fact that Pokemon Sword & Shield won't include all previous Pokemon. They're showing their anger by hitting Nintendo's Pokemon Sword & Shield Treehouse Live segment from E3 2019 with a bunch of dislikes. The video itself has over a million views and 17k likes, but as of right now, it has over 50k dislikes. You have to wonder what Nintendo/Game Freak/Pokemon Co. think about all the negativity for Pokemon Sword & Shield coming out of E3 2019.

New Pokemon Sword & Shield screen confirms Noibat's inclusion

Avoid the Noibat

Now that we know Pokemon Sword & Shield won't include all Pokemon like past games, we're going to constantly be on the hunt to spot confirmed Pokemon. A single new screen has popped up on the official Chinese website for Pokemon Sword and Shield, and in the background you can see Noibat hanging out. That means both Noibat and Noiver will be included in the Galar Region Pokedex.


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