Pokemon news round-up: 7-Eleven campaign, Voice of Pikachu named a 'Cool Japan ambassador,' Pokemon Battle Fest merch now available, Razer X Pokemon Company, Pokemon X Shu Uemura makeup collection sells out

A big day for Pokemon news!


7-Eleven Japan campaign

- encourages customers to purchase Pokemon Sword and Shield download cards
- runs from now until November 17, 2019
- purchase a Pokemon Sword or Pokemon Shield download card at 7-Eleven to receive 500 yen of Nintendo eShop value
- purchase a Pokemon Sword and Shield Double Pack download card to get 1,000 yen

Pikachu voice actor named a 'Cool Japan ambassador'

- the Japanese voice actress for Pikachu, Riko Matsumoto, has been honored by the Japanese government
- she has been named a "Cool Japan ambassador"
- Cool Japan is an initiative by the Japanese government to help convey the charm of Japan to those overseas
- Matsumoto will be able to attend cabinet level meetings to determine the direction of the Cool Japan program

Pokemon Battle Fest merch now available

- merch line can now be ordered directly from Amazon Japan and via Pokemon Center locations

Razer X Pokemon Company items now available

- Pikachu PC accessories now available in China
- includes a Pikachu keyboard for 699 RMB and a Pikachu mouse and mouse pad set for 399 RMB

Pokemon X Shu Uemura makeup collection sells out

- exclusive collection sold out quickly
- online websites went down during sales due to the popularity
- orders included a free pouch and pouch charm for orders above 12,000 yen
- Seibu Sogo online site, and its flagship store in Ikebukuro, will have a restock Nov. 1st to 7th, 2019
- Hankyu Umeda flagship store in Kita-ku, Osaka will have first-wave items Oct. 23rd, and second wave Nov. 15th, 2019
- Isetan flagship store in Shinjuku, Kyoto will have first-wave items Oct. 30th, and second wave Nov. 6th, 2019

Game Freak set out to make the 'ultimate, strongest, and best' Pokemon game with Pokemon Sword & Shield, new Gigantamax footage shared

The best Pokemon game ever?

What was Game Freak's goal in creating Pokemon Sword and Shield? That's simple...the team wanted to make the greatest Pokemon game ever. That's exactly what Game Freak's Shigeru Ohmori sad in an interview with Game Informer.

“We set out with the idea of making the ultimate, strongest, the best Pokemon game yet, being on Nintendo Switch, the first time an all-new generation is coming to a console. It was really just every facet of the game: gameplay, visuals, everything. That was really the theme for when I set out making the game: the greatest Pokemon game.”

It's true that Pokemon Sword and Shield pushes the Pokemon mainline games in some new and interesting ways, including the Gigantamax mechanic. You can check out some new footage of Gigantamax Pikachu, Eevee, Charizard, Meowth, and Butterfree below.

Check out another pic of the Pokemon Sword and Shield Switch Lite packaging in Hong Kong

Two beauties

The Pokemon Sword & Shield Zacian and Zamazenta Edition Switch Lite designs release in Hong Kong on November 1st, 2019, and Nintendo has sent out some faux boxes in the region to promote the hardware. These suckers are sure to fly off shelves, but which one do you think will be more popular?

Oct. 27th, 2019 episode of Pokenchi to feature 'the latest info' on Pokemon Sword and Shield

Cross your fingers for new details

Looks like we might have some new Pokemon Sword and Shield information to look forward to in just over a week. Japanese variety show Pokenchi has announced that they're going to be showcasing the "latest information for Pokémon Sword & Shield" on their Oct. 27th, 2019 episode. Now whether that means new info, or up-to-date details we already know, remains to be seen. I guess we'll find out on the 27th!

Max Games reveals Pokemon Sword and Shield-themed Switch accessories


Accessory maker Max Games has a line of official Pokemon Sword and Shield-themed Switch accessories. The company is releasing two Smart Pouches that fit a Switch, AC adapter, and 3 Game Cards. They're also releasing two Game Card Cases which can hold up to 24 Switch Game Cards. All of these items launch in Japan on Nov. 15th, 2019.

Pre-order 'Pokemon Sword & Pokemon Shield' from Target in North America to receive an exclusive SteelBook

This deal is a 'steel'!

Great news for those in North America! The Pokemon Sword & Pokemon Shield Steelbook (that was previously only available through pre-order from Nintendo's UK store) will be easily available, exclusively from Target. Only pre-orders for the Double Pack will include the Steelbook, and it's currently unknown if the "Steelbook Edition" will be a separate SKU from the regular Double Pack.

All members of 'Pokemon Secret Club' will receive free DLC for a 'Pokemon Quest' promo shirt in Pokemon Sword & Shield

Secret Club X Quest X Sword & Shield

Celebrating 150,000 Japanese members of the Pokemon Secret Club, The Pokemon Company will be offering a free download code for an in-game Pokemon Sword and Shield shirt! Stylized after Pokemon Quest, all members of the Pokemon Secret Club will have access to this promotional item.

Make sure to get your free code when Pokemon Sword and Pokemon Shield launches for Switch on November 15th!

High demand for 'Pokémon Center London' causes closing of entry queue hours before store closing, over 3000 Pokéfans lined up

With Pokémon being the highest grossing media franchise in the world, it's no surprise that an exclusive pop-store in London would explode with popularity. While the store was set to open at 10am, the lucky ones arrived many hours before then. Over 3000 people lined up for the grand opening, and Westfield London had to end the queue nine hours before it's closing time at 10pm. Here is the official statement from Westfield London's Twitter account:

Queuing for entry to the Pokémon Center London is now closed for the day. There is a limit of sales on some items to ensure as many customers can enjoy the experience and the products available.

If you are travelling with a carer please make yourself known to a member of the security staff based at the entrance of the store and they will endeavour to grant you entry as soon as possible.

Courtesy of Daan Koopman, here you can take a look at how long the lines really were:

If you're looking to visit the store while it's open until November 15th, make sure you have a good backup plan, and prepare for some crazy lines.

Pre-order 'Pokémon Sword & Shield' from 'Pokémon Center London' and receive free exclusive pin badges

Temporary pop-up store, Pokémon Center London, officially opened its doors today. If you're planning on pre-ordering the Pokémon Sword & Shield double-pack, Pokémon Center London looks the place to do it. All pre-orders of the games will include exclusive pin badges of; Pikachu, Sobble, Scorbunny, and Grookey if pre-ordered from the store from October 18th - November 15th.

Gameplay from 'Pokémon Center London' of Pokémon Sword and Shield running on the Nintendo Switch Lite

Lite it up!

Check out how Pokémon Sword and Shield looks on the small screen! The Water Gym demo is currently playable at Pokémon Center London on both the standard Nintendo Switch and Nintendo Switch Lite.


Today's VIP

btaso's avatar
Joined: June 2014

Social Services