Cincinnati — A Proggy Award ("Proggy" is for "progress") is on its way from PETA to Planet Digital Partners in honor of its upcoming Cooking Mama: Cookstar game, which will include a "vegetarian mode" featuring 90 different meat-free recipes.
The vegetarian option is a first for the Cooking Mama series. Previous Cooking Mama games required players to "cook" digital animal flesh—prompting a 2008 PETA parody game called Cooking Mama: Mama Kills Animals, which garnered 10 million page views (and led to 2 million views of video footage of turkeys being abused and killed in the meat industry).
"Cooking Mama's 'vegetarian mode' is sure to be a hit with the huge population of gamers who are committed to choosing kindness over cruelty," says PETA Executive Vice President Tracy Reiman. "PETA is honoring Planet Digital Partners for showing other game publishers how to create great games that align with players' values."