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New commercial for Dr Kawashima’s Brain Training released in South Korea

Check out the big brain on grandma!

Nintendo continues to promote Dr Kawashima’s Brain Training around the world. A new commercial for the game has just been released in South Korea, which you can see above. Nintendo is yet to make any announcement of release for Dr Kawashima’s Brain Training in North America.

Nintendo Europe adds Fire Emblem: Three Houses, Skyrim, and Dr. Kawashima's Brain Training to 'Double Gold Points Fest' for My Nintendo members

Earn up to 10% in gold points!

Three more games have been added to Nintendo of Europe's "Double Gold Points Fest" promotion. From now until August 12th, My Nintendo Members will receive double gold points for purchasing Fire Emblem: Three Houses, The Elder Scrolls V: Skyrim, or Dr. Kawashima's Brain Training from the Nintendo eShop.

Snipperclips, Dragon Quest XI, and Layton’s Mystery Journey: Katrielle and The Millionaires’ Conspiracy DX were added to the line-up last week, and are still available as part of the promotion.

Enjoy a summer surprise with our Double Gold Points Fest, now running on Nintendo eShop! From now until August 12th, earn up to 10% of your money back as Gold Points*, when you buy selected Nintendo Switch titles.

Every Thursday until 30/07, we’ll add three new games that will reward you with double Gold Points**, so make sure to check back often to see what’s been added. All games listed below will grant you double Gold Points, so long as you purchase them before August 12th.

Dr Kawashima’s Brain Training event lets you go head-to-head with Dr. Kawashima himself

Put your brain to the test!

Nintendo of Europe has announced a special event for Dr Kawashima’s Brain Training. This event will run from July 4th to 5th, 2020, and takes place in the game's World Championship mode. This mode, which includes online ranked tournaments, will have you competing against the score of Dr. Kawashima himself! Think you have the brain power to top the good doctor himself? Good luck to those who try!

Dr Kawashima’s Brain Training Father's Day set announced for Japan

Wise up, Dad!

Nintendo has revealed a Father's Day set for Dr Kawashima’s Brain Training in Japan. This item will be sold exclusively through the My Nintendo Store.

The Dr Kawashima’s Brain Training Father’s Day Set is priced at ¥7,656 and includes two physical copies of the game, two styluses, and one set (4 in each) Super Mario Paper Gift Bags.

Dr Kawashima’s Brain Training seeing release in South Korea, Hong Kong, and Taiwan

Check out the big brain on Kawashima!

While Brain Age fans in North America have been holding out hope for a localization of Dr Kawashima’s Brain Training, Nintendo has confirmed the game for other regions. The title is now officially announced for release in South Korea, Hong Kong, and Taiwan.

Dr Kawashima’s Brain Training will release in those regions on July 1st, 2020. There will be a physical version with a touch pen in South Korea for 38,800, while the digital version costs 29,800 won. The touch pen can also be purchased as a standalone item for 9,000 won. Hong Kong and Taiwan will get the microfiber cloth seen above as a preorder bonus.

Dr Kawashima’s Brain Training for Switch getting a Mother's Day Set in Japan

Here, Mom. Wise up!

Nintendo is looking to give Dr Kawashima’s Brain Training for Switch a sales boost in Japan with a special bundle. They'll be selling a special Mother’s Day Set via the My Nintendo Store for ¥7,656. This includes two physical copies of the game, two styluses, and one set (including four) Super Mario Paper Gift Bags.

Dr. Kawashima’s Brain Training for Switch gets two more Japanese commercials


Still no word of Dr. Kawashima’s Brain Training for Switch releasing in North America, but commercials for the game continue in Japan. Check out two more spots that just went live tonight.

GoNintendo Thought: Where's the North American release of Brain Age on Switch?

Is there a doctor in the house?

Is there a doctor in the house? Not in North America, unfortunately. Hopefully that changes soon, but I have my doubts. As always, thanks for reading.

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There was a time when the Brain Age series was an incredible seller for Nintendo. It became one of those expanded audience titles that ended up reaching tens of millions of consumers, and sold countless units across multiple installments. Everyone was playing it, celebrities were endorsing it, and there were a variety of news programs covering the game. It was a real part of culture back in the DS days, and it left an indelible mark.

Unfortunately for Nintendo, the Brain Age series doesn't seem to have the staying power that their other franchises do. After the original releases on 2005 and an 'Express' version in 2012, Nintendo came out with Brain Age: Concentration Training in 2012/2013. This installment, while offering new content on top of the traditional training methods, didn't really click with consumers. The game failed to find an audience anywhere near as big as the original releases, showing that most who got in on the craze the first time around had since moved on.

That same trend seems to be continuing to an even greater extent with Brain Age on the Switch. Known in Europe as "Dr Kawashima’s Brain Training for Nintendo Switch," the game's launch seemed to be met with a thud in both Japan and Europe. Those who were willing to dip back into the franchise with the 3DS release seemed to have gone into hiding for the Switch version. The game hasn't really made any notable progress on sales charts, including both digital and retail.

You have to wonder if that sales pattern has stalled the release of Brain Age Switch in North America, if not killing it entirely. The thing is, we never even heard word of the game seeing a release in North America. Nintendo has never mentioned that the game is coming our way. Not one segment in a Nintendo Direct, not a mention in an infographic, not a single nod in the weekly press releases. As far as Nintendo America is concerned, the game simply doesn't exist at this point.

Perhaps Nintendo wanted to see how the game performed in Europe and Japan before they made the final call on releasing it in North America. If that's the case, then I'd say there's very little chance for an official release here. That's quite disheartening, as there are indeed fans of the franchise who'd like to hop on the latest installment. ...and yes, it is possible to import the European version or click over to the Euro eShop and download the game, but those options aren't going to reach the expanded audience that's always been important to the series.

Another possible explanation is a release that's far, faaaaaaaaar off in the future. That's exactly what happened with Brain Age: Concentration Training in Europe. That game was announced for European release on March 8th, 2013, and then got delayed to April 12th, 2013. After that, Nintendo announced that the release date was being postponed again, and then it was radio silence for 5 years. Yes, 5 long years of absolutely no information on the game, only to have it surprise-release on July 28th, 2017. Nintendo has never given an explanation as to why they held off on the localization for so long, and I fear the same thing might happen with Brain Age on Switch.

Will Brain Age on Switch be a million-seller in the North America? I don't think there's any chance of that happening, as sad as that is to say. That said, with localization work done on the European version, you have to wonder why Nintendo America hasn't released the game yet. Even if there's little chance of big sales in North America, it would still be nice to see the game get an official release here. The situation becomes even more puzzling when you consider the low overhead for releasing the game through the Switch eShop. There's no packaging or retail promotion to worry about if that path is taken. Stick the game on the eShop, do some online advertising, and see what comes of it all.

The only thing we know for certain right now is the uncertainty of Brain Age Switch in North America. Nintendo hasn't made a peep about localization plans, and there have been no hints coming from those who scour the eShop's inner-workings. For now, we just sit and wait. Hopefully Nintendo gives an answer one way or the other soon. Knowing the definitive decision would allow potential importers to jump on their copies, instead of holding onto hope for an official North American release. There are fans who want to have another session with the good doctor, and they deserve a bit of recognition.

Yoiko x Ring Fit Adventure and Brain Age: Switch Training

Talk about a workout!

Nintendo has teamed up with the Yoiko comedy duo once again for some Switch fun. This time around, the duo pushes their mental and physical abilities to the limit with Ring Fit Adventure and Brain Age: Switch Training!

Dr. Kawashima’s Brain Training for Switch not mentioned on Nintendo's latest North American release calendar

We miss you, Dr. Kawashima

Earlier today, Nintendo put out their calendar of releases for the Switch in 2020. A number of fans here in North America were hoping to get some insight into what's going on with Dr Kawashima’s Brain Training for Switch, but unfortunately, the game is nowhere to be found.

The game's previous release in Japan and Europe are mentioned, but you can't find word on a North American release at all. Now this does't mean the game won't receive a release here in the states, but if it is, Nintendo wants to keep quiet on it for the time being.

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