Gamer Girl trailer yanked from YouTube after considerable backlash (UPDATE)

Not a game

Earlier in the week, Wales Interactive and FMV Future revealed Gamer Girl for Switch. This FMV game, set in the world of online streaming, followed the fictitious streamer "Abicake99" as she deals with harassment from a mysterious online follower.

The game was quickly met with backlash, as many felt it wasn't appropriate to glorify the harassment of female streamers. Twitch streamer Sweet Anita is a high-profile streamer who's currently dealing with a stalker that stemmed from her streaming, which has resulted in the police getting involved, death threats, and more. This activity has only lead to more gamers feeling that Gamer Girl is the wrong game for the wrong time.

It seems that Wales Interactive and FMV Future are reacting to the backlash, as they've pulled the game's trailer from YouTube. They also completely deleted the online press kit for the game. Whether this means the game is cancelled altogether or will be repackaged in some way remains to be seen.

UPDATE - Wales Interactive has released a statement on this matter. It seems the company is planning on moving ahead with the release.

Gamer Girl is about the impact user comments and actions have on a streamer’s mental health and wellbeing. The reason why FMV Future created the game was to raise the issue of the toxic environment which can often appear online behind the anonymity of a username. Without giving away too much, Gamer Girl is an empowering story of a female streamer who, with the help of her moderator friend, battles the trolls and – overcomes – the toxic characters in her stream.

Gamer Girl was co-written by Alexandra Burton, the lead actress who improvised the entire script. The research into the streaming content of Gamer Girl took 4 years and the dev team at FMV Future interviewed dozens of female streamers, most of whom have experienced abuse of various kinds online – some have even shared their experiences during interviews within the game.

Players start the game as one of Abi’s friends whom she trusts, and it is their job to make the channel a success but also to guide the stream to keep Abi in a positive frame of mind. Online abuse is real and is still happening every day – Gamer Girl seeks to raise awareness of this issue.

FMV thriller "Gamer Girl" announced for Switch, launching this September

A game based on Twitch, but on Switch!

Wales Interactive and FMV Future are delighted to reveal Gamer Girl — a new multi-branching FMV game, set in the world of online streaming. Gamer Girl is coming to PC, PS4, Xbox One and Nintendo Switch this September. Adopt the role of moderator for up and coming streamer ‘Abicake99’, who’s back online after the mysterious disappearance of her friend Becky. Featuring multi-branched narrative and real-time chat simulation, your role as moderator is to control the stream, level up mod powers, guide Abi’s choices and uncover the threat she faces by an anonymous predator who hides in the stream’s chat.

Developed by FMV Future with the writer and director of The Bunker. Co-developed and Published by Wales Interactive, who brought you The Complex, Late Shift and Maid of Sker.

Gamer Girl is the first live-action video game to have been entirely improvised by the cast, in a production style similar to The Blair Witch Project and Paranormal Activity. The actors would react to pre-scripted stream text as well as live chat that was written during film takes by the scriptwriter.

The first multi-branching FMV video game with a micro-management meta-game – where players constantly have to analyse and react to a constant stream of chat comments whilst texting Abi and helping her make the right choices.

- Manage the user’s comments in the chat stream
- Choose to reward them for good behaviour & ban them for trolling
- Unlock more powerful moderator abilities as you progress
- Earn Candies, likes and subs to keep Abicake99’s mood positive
- Increase Abicake99’s viewers and subscribers to keep her career on track
- Make the channel a success to earn upgrades
- Warn, ban and reward comments in the chat stream
- If you fail Abi will kick you off the stream and it is GAME OVER

- Gamer Girl has multiple story paths; hundreds of choices and permutations.
- Players help Abi choose which activities they think would further her streaming career or enhance her mood – workout sessions, gaming, cosplay, chill streams, IRL trips, board games, chibis drawing (ちび or チビ), etc.
- Make moral choices and accept the consequences they bring. Should you encourage drama to increase her ratings or take the safe path but risk losing viewers?
- Exchange messages with Abi and her friends. Will you help them, or do they have ulterior motives towards Abi?

The game stars Alexandra Burton as Abi, and features David Wayman, Rebecca Calienda, and Sofia Maffei with cameos by real streamers including CyborgAngel.


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