Coming from a Mashable interview with Reggie Fils-Aime...
"We're constantly looking to disrupt the industry. We're constantly asking ourselves what can we do that's differentiated, that the consumer wants but doesn't know they want. One thing that I love about our company is we always put innovation first. We are always looking to take that risk."
Reggie also talked a bit about how sometimes that risk doesn't pay off initially, but can be viewed as a catalyst down the road.
"More often than not they work, sometimes they don't. Without that (the Virtual Boy), we wouldn't have learned about that particular space, about what you can do with VR and then AR, and who knows? AR may not have ever been incorporated into the Nintendo 3DS if we hadn't had that failed experiment 20 years prior."
Nice to see Nintendo recognizing the Virtual Boy more and more. Now wouldn't it be nice if Nintendo would put some of those VB games on the 3DS VC? WOULDN'T IT, NINTENDO?!?!?!