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Check out more pics of Hot Wheels' upcoming Mario Kart sets

Leading the way!

Earlier in the week, we shared news of Hot Wheels and Nintendo teaming up for some Mario Kart-themed Hot Wheels toys and accessory sets. The lineup includes the Piranha Plant Slide Track Set, Thwomp Ruins Track Set, and Mario Kart Circuit Track Set. You can check out more pics of all three sets, as well as the Hot Wheels cars themselves, in the gallery above.

PR - Hot Wheels Teams Up With Nintendo to Bring the World of Mario Kart to Fans With New Die-cast Toy Line


EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today Hot Wheels and Nintendo announce the global release of Hot Wheels Mario Kart die-cast vehicles and track sets. With its introduction, the beloved Nintendo characters and iconic karts from the hugely popular Mario Kart franchise have been transformed into authentic, high-performance die-cast toy vehicles.

The Hot Wheels replica line features 1:64th scale die-cast Mario Kart vehicles that can race, stunt and crash on a variety of Hot Wheels Mario Kart track sets that bring the gameplay to life. The die-cast karts are also compatible with existing Hot Wheels sets. At launch the Hot Wheels Mario Kart Replica Die-cast assortment will include Mario, Yoshi, Luigi and Bowser with many additional characters coming soon such as Princess Peach, Koopa Troopa and Toad.

Three game-inspired track sets will also be available, including:

Hot Wheels Mario Kart Track Set Course-Inspired Assortments:
Piranha Plant Slide Track Set
Thwomp Ruins Track Set
Hot Wheels Mario Kart Circuit Track Set
“Mario Kart and Hot Wheels are two of the most iconic brands in play, each with their own storied history and devoted fan base, so the combination of the two is something very special,” said Matt Brutocao, Senior Director of Global Brand Marketing, Hot Wheels. “Our new Hot Wheels Mario Kart line creates an exciting Mario Kart play experience, complete with fun characters, authentic details and the type of out-of-this-world racing challenges that are synonymous with Hot Wheels.”

“Nintendo and Mattel have a shared goal of making people smile through different entertainment experiences,” said Tom Prata, Executive Vice President of Strategic Initiatives, Nintendo. “We’re excited to bring Mario Kart characters and game-inspired tracks to life in a way that’s fun for fans of all ages.”

The Hot Wheels Mario Kart die-cast vehicles and track sets will be available globally in select markets and retailers starting in Summer 2019.

To celebrate the launch of the new product line and collaboration with Nintendo, Hot Wheels will feature Mario Kart at San Diego Comic-Con from July 17-21, 2019. Attendees will have access to an exclusive Hot Wheels Mario Kart “Metal Mario” die-cast vehicle, available for purchase only at Mattel’s booth or for pre-sale at shop.mattel.com.

Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64 scale die-cast cars were designed to look awesome and perform. Five decades later, Hot Wheels is the number one selling toy in the world* with more than 16.5 cars sold every second. The brand has evolved from a simple, yet beloved, toy car with orange track system into a global franchise powerhouse that offers fans of all ages multi-channel play experiences.

About Mattel

Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

*Source: The NPD Group/Retail Tracking Service/G12/Jan-Dec 2018/Total Toys/Units


MARI Mobility Development Co. Ltd. ordered to pay Nintendo $460k in Mario Kart lawsuit

Nintendo was out to prove a point

This Mario Kart-related lawsuit has been going on since 2017! Before you get into the latest below, you can check out a recap at the following links. Article 1, Article 2, Article 3, Article 4, Article 5, Article 6.

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The situation for MARI Mobility Development Co. Ltd., formerly known as MariCAR, just keeps getting worse and worse. When Nintendo originally lost a battle with the patent authority over the then-MariCAR name, Nintendo promised to keep fighting in court. That lead to Nintendo winning a legal battle, MariCAR using Mario costumes anyway, and then Nintendo winning two more related legal battles.

That brings us to today, where we learn that the recent ruling in favor of Nintendo finds that MARI Mobility Development Co. Ltd. should pay nearly $461k to Nintendo in compensation. As for what MARI Mobility Development Co. Ltd. actually does, that remains to be seen.

Check out some more footage of Mario Kart VR's setup

I'm so jealous

Very Nintendo fans have had the chance to check out Mario Kart VR in real life. The places you can play around the world are very far and few between! If you want to live vicariously through some fans who recently got to sit down with the arcade setup, check out the video above. I really, really need to go hands-on with this before it disappears forever.

Thanks to Mike for the heads up!

Mario Kart 8 Deluxe Switch bundle hits Taiwan on June 15th, 2019

Nintendo Hong Kong has announced a limited-time Mario Kart 8 Deluxe Switch bundle for Taiwan, which will launch on June 15th, 2019. The bundle includes a Gray or Neon Blue/Neon Red Switch, and a physical copy of Mario Kart 8 Deluxe. This bundle costs NTD 10,050 ($319.99).

Mario Kart Arcade GP VR heading to Irvine, California

Heading to California!

Bandai Namco is bringing Mario Kart Arcade GP VR to a new location. The next stop is on June 12th, 2019 in Irvine, California. The setup can be found at the VR Zone Portal in Irvine, which is located with K1 Speed. This will be a 4-player setup, so grab some friends and have some fun!

Nintendo sues MariCar a second time for Mario Kart IP theft and wins again


Previously, Nintendo had sued a Japanese company by the name of MariCar. For those that do not know, MariCar is a service that allowed its customers to drive around the streets of Japan in Mario Kart-themed karts. The problem is that they do not have official permission from Nintendo to use their characters. As such, Nintendo sued them for and won the case. 

Despite having to pay approximately $89,000 as a result of losing the case, MariCar has still continued to run their business as usual. Only a few days later, Nintendo had filed another lawsuit against the company. Nintendo won the case once again. Following the hearing, Nintendo issued a statement against MariCar:

We will continue to take necessary measures against infringements of intellectual property including our brand in order to protect our valuable intellectual property that we have built up over the years.

Intellectual Property High Court rules in favor of Nintendo in the Nintendo/MariCAR legal battle

Nintendo wins the case

Nintendo has been battling MARI Mobility Development Co., formerly known as MariCAR, about their use of Mario characters and costumes to promote their go-kart business. The Intellectual Property High Court has now given an interim judgement in the legal dispute, ruling in favor of Nintendo. You can see the full press release below.

Regarding the appeal trial (Heisei 30 (Ne) #10081) for the lawsuit (Heisei 29 (Wa) #6293) filed on 24 February 2017 by Nintendo Co., Ltd. (Head office: Minami-ku, Kyoto; Representative director & president: Shuntaro Furukawa; hereafter “this company”) against Maricar Co., Ltd. (Current firm name: MARI Mobility Development Co., Ltd.; Head office: Shinagawa-ku, Tokyo; hereafter “the defendant company”) and its representative director, we hereby inform that the Intellectual Property High Court has today handed down an interim judgement.

In this interim judgement, the defendant company’s act of using displays such as “Maricar (in katakana)” and “maricar” for business (including usages on websites that are only written in foreign languages and more), while acknowledging that the mark “Mario Kart (in katakana)” inside Japan and the mark “MARIO KART” both inside and outside Japan are well-known among customers of the defendant company (hereafter “customers”) as displays for this company’s products, has been acknowledged as being applicable to an unfair competition act. And the defendant company’s act of lending costumes of Mario and other characters among others, while also acknowledging that presentations of Mario and more of this company’s characters are well-known among customers from both inside and outside Japan as displays for this company’s products, have also been acknowledged as being applicable to unfair competition acts.

From hereafter, the trial in the Intellectual Property High Court is planned to continue with determining the amount of money caused by damages produced from these infringement acts, based on this interim judgement as a premise.

This company intends to continue taking necessary steps against infringement acts on intellectual properties including this company’s brands from hereafter, in order to protect this company’s precious intellectual properties which have been established with great effort for many years.

Hot Wheels 'Metal Mario' on the way

Hot Wheels leading the way!

Mattel has announced that Metal Mario is joining their Hot Wheels lineup. Metal Mario's design is based on his appearance in Mario Kart 8, featuring a metallic kart and paraglider to match. Metal Mario will be available online for $20 starting June 17th, 2019 on Mattel's website. The toy will also be available at San Diego Comic-Con on July 17th, 2019.

France - Software sales for May 13th to 20th, 2019

Not much for Switch this week

We're used to seeing most of the top 5 in France filled in by Switch software, but it's a different story this week. Mario Kart 8 Deluxe was the only Switch title to hang in there for this week. Things will likely be better come next week, but as for now, check out the May 13th to 20th, 2019 top 5 titles below.

1. Rage 2 (PS4)
2. Call of Duty: Black Ops 4 (PS4)
3. A Plague Tale: Innocence (PS4)
4. Days Gone (PS4)
5. Mario Kart 8 Deluxe (NSW)

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