A new breakdown of Fire Emblem Heroes has revealed that the game has brought in over $100 million in revenue so far. This is coming from just over 10 million downloads of the game. A much smaller install base than Super Mario Run, but the microtransactions have lead to a game that's far more profitable.
[Summoning Focus] A new Summoning Focus is now available: “Focus: Cavalry”. It features the following characters: Eldigan, Owlen, and Titania. More details have been added to this page! (available until August 5th)
[Quests] A new set of Special Quests related to the new Summoning Focus, called “Cavalry Mastery”, is now available. It allows you to get some bonus Orbs and crystals (available until August 5th)
[Log-in Bonus] Starting today, all players can get 2 bonus Orbs each day, as part of the Summer Log-in Bonus event (available until July 27th)
[Hero Battle] The next Grand Hero Battle is now live. It features Berkut (from Fire Emblem Echoes: Shadows of Valentia). More details will be available soon, but we expect players to be able to get a ★3 version of that character by clearing the map on Hard, a ★4 version on Expert, and a ★4 version + some Hero Feathers when cleared on Infernal (available until July 25th)
[Arena] The next set of Bonus Characters for the Arena is now live. It features the following Heroes: Delthea, Mathilda, Gray, Saber, Sonya, Leon, Clarisse, Virion, Cecilia, Sharena (available until August 1st?)
A portion of a Nintendo Dream interview with producer Yosuke Hayashi and director Hiroya Usuda, as translated by NintendoEverything...
ND: Could we hear about the details of this game’s development?
Hayashi: With games like 3DS’ Samurai Warriors Chronicles, we included a rather tactical gameplay feature where you could switch the player character real-time on the lower screen. That was accepted very favorably, so we also included that when we made Hyrule Warriors Legends for 3DS. Although the amount of characters shown [on screen] was inferior to the Wii U version, I also think it had a deeper strategic play. When I thought ‘If we put this into the weapon triangle of Sword, Spear and Axe, it may really fit with Fire Emblem’, that was the trigger.
ND: I see.
Hayashi: I was instantly able to imagine an image of [ordering] a Cavalier to go to ‘this spot’ and annihilate [enemies with] good advantage. So from there I contacted staff in our company who like Fire Emblem, giving them ‘a top-secret mission’, and we created a proposal document for Fire Emblem Warriors where we ‘want to make a Warriors where you hack and slash while switching characters and classes’.
ND: As Hayashi-san’s top-secret project.
Hayashi: I didn’t talk to anyone else in the company (laughs). After that, when we had a chance to talk with Nintendo, [offering us] to ‘do something together on a new console’, I felt ‘I’ve been waiting for this! Please let us do it!’ and delivered the proposal on that day.
Hayashi: When we did that, Nintendo said ‘It’s good’, so the production was immediately decided.
Usuda: I didn’t know about this interaction at the time.
Hayashi: At that time, Usuda was still doing his utmost in creating Hyrule Warriors Legends. So I called him in for a brief chat and asked him ‘Do you like Fire Emblem?’ (laughs).